The fragrances of roses wafted through the air at Essence of Saudi, immersive perfumery workshops held in Mumbai and Delhi hosted by the Saudi Tourism Authority (STA). The events showcased treasures of Saudi fragrances with a focus on the renowned roses from Taif, a city known for its perfumeries. It offered guests a unique opportunity to delve into the rich olfactory heritage of Saudi, the true home of Arabia. Over 60 guests, including luxury travel trade partners, top online travel agents, wholesalers, media, influencers, and travel bloggers, attended the workshops, a first-of-its-kind activation by STA across markets. Guided by expert perfumers, participants immersed themselves in the aromatic world, learning about the cultural significance of fragrances and the art of perfume-m...
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