Switzerland Tourism launches the 2023 #IneedSwitzerland campaign film ‘The Ride of a Lifetime’ showcasing the Grand Train Tour of Switzerland featuring the iconic duo Switzerland Tourism has unveiled its new film for its ongoing ‘I need Switzerland’ campaign to promote rail travel and the Grand Train Tour of Switzerland. After having collaborated on screen with Robert De Niro in 2021 and Anne Hathaway in 2022, tennis legend and the global brand ambassador of Switzerland Tourism - Roger Federer will now partner with Trevor Noah, international comedian, best-selling author, producer, and philanthropist for the film. Titled ‘The Ride of a Lifetime’, the film showcases the ease and efficiency of the Swiss Travel System and highlights the famous panoramic rail routes that combine to make ...
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