The World Travel Market Ministers Summit, in collaboration with UN Tourism and the World Travel & Tourism Council (WTTC), returned to focus on the growing importance of Artificial Intelligence for the sector. The Summit featured contributions from Ministers of Tourism from diverse destinations. Taking to the floor in London were Ministers representing more than 20 countries. Providing the voice of the private sector, leaders from Expedia, HBX Group, JTB Corp and SITA, highlighted the importance of enterprise and public-private partnerships. Opening the timely debate, UN Tourism Executive Director Natalia Bayona said: “The tourism sector needs to be prepared to make better decisions with the help of generative Artificial Intelligence. Tourism has the ability to create unique st...
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The Nature Positive Tourism Partnership (NPTP), made up of the World Tourism Organization (UN Tourism), the World Travel & Tourism Council (WTTC), and the Sustainable Hospitality Alliance (the Alliance), will address world leaders at the UN Biodiversity Summit (COP16) in Cali, Colombia, as it continues its drive to halt and reverse biodiversity loss by 2030. Officially launched at COP15 in 2022, the Nature Positive Tourism Partnership brings together key tourism stakeholders, including policymakers and leading private sector players in travel, tourism, and hospitality. The NPTP will call on governments to engage strategically with the global Travel & Tourism sector in order to achieve the Global Biodiversity Framework (GBF) targets. Showcasing tourism’s biodiversity su...
Read MoreA new report by Amadeus in collaboration with UN Tourism reveals continued growth in demand for travel to destinations across the Americas, despite economic and geopolitical challenges. North America continues to be the most popular and searched for destination in the Americas, seeing 13% growth in September to December compared to the same period last year. Central America has seen similar growth (12%) as travelers look for sun. The third report in the series, Travel Insights: Focus on Americas, September to December 2024, highlights the top travel trends for the region and is designed to support National Tourism Administrations (NTAs) and National Tourism Organizations (NTOs), Destination Management Organizations (DMOs) and private sector companies to drive tourism in their regi...
Read MoreTourism leaders from both Africa and the Americas have jointly committed to working together to make the sector a pillar of collective sustainable and inclusive development across both continents. The “Punta Cana Declaration” was adopted at the conclusion of the very first joint meeting of UN Tourism’s Regional Commissions for Africa and the Americas and followed two days of shared dialogue around the key themes of education and investments into the sector. Recognizing the historic ties between the two regions, as well their unique and complementary cultures, the Summit served as a landmark platform for strengthened cooperation, capitalizing on innovation, education, investments and creative industries for the future development of tourism. Welcoming around 200 high-level part...
Read MoreThe World Committee on Tourism Ethics (WCTE), an impartial body reporting directly to the World Tourism Organization (UN Tourism) General Assembly, met under interim chair and with a new composition. After deliberations, the Committee welcomed the decision of World Tourism Organization (UN Tourism) to designate "Tourism and Peace" as the theme for World Tourism Day 2024. The theme is particularly timely in light of the current global climate of conflict and division. Recognizing tourism’s significant influence in fostering cross-cultural understanding as a foundation for peace and sustainable development, the Committee reaffirmed the vital role of tourism as a catalyst for peace, mutual understanding, and friendship among people worldwide. Acknowledging the statement of the U...
Read MoreUN Tourism’s Committee on Tourism and Sustainability meets in Costa Rica The Committee recessed for a full two-day meeting to review and discuss global challenges of tourism and the path towards more sustainable, desirable and resilient development. The 19th meeting of the Committee (CTS) brought together in Costa Rica the elected members of the Committee from Africa, Asia and the Pacific, Europe and the Americas. A total of 140 leading policymakers and experts reflected in-depth on pathways for balancing growth and prosperity with inclusiveness and sustainability. Over the course of two days, special Thematic Sessions focused on the key sustainability challenges posed as the sector continues to grow, with an expected 35 billion domestic, same-day and international visitors expect...
Read MoreThe new Memorandum of Understanding (MoU) marks a step forward in the partnership between the two organisations, highlighting their mutual dedication to advancing sustainable practices and raising awareness about the positive impact of Sports Tourism on destinations. By combining expertise and influence, it aims to leverage the power of world-class sporting events to drive tourism, economic growth, and sustainability. The MoU was signed by FIA President Mohammed Ben Sualyem and UN Tourism Secretary-General Zurab Pololikashvili during the Formula 1 Grand Prix weekend in Monza, Italy. UN Tourism Secretary-General Zurab Pololikashvili said: "The intersection of sports and tourism offers immense potential for sustainable development, economic growth, and the promotion of cultural ex...
Read MoreTo focus on the theme "Heritage in Every Bottle: Crafting Authentic Wine Tourism Experiences" The UN Tourism Global Conference on Wine Tourism is set to return to focus on traditions and cultural heritage. The eighth edition of the Conference, co-hosted by the Ministry of Economy of the Republic of Armenia, will be held in Yerevan (11-13 September 2024). This year's conference will focus on the theme "Heritage in Every Bottle: Crafting Authentic Wine Tourism Experiences," highlighting the importance of developing strategies that both preserve cultural traditions and benefit local communities. A key focus will be on reviving traditions in the evolving landscape of wine tourism, balancing modernization with cultural heritage. UN Tourism Secretary-General Zurab Pololikashvili ...
Read MoreUN Tourism will bring together sector leaders to emphasise the importance of collaboration to unlock investment and growth potential across the region and to amplify the voice of “Brand Africa”. The second edition of the Regional Conference on Brand Africa (Livingstone, Zambia, 22 July) will further advance UN Tourism’s work supporting its Members from across the region in setting the direction of travel for the years ahead. Alongside Member States, the conference will also feature the participation of Affiliate Members from civil society and business, as well as other private sector leaders. Promoting ‘Brand Africa’ ‘Promoting Africa to Unlock Tourism Investments and the Sector’s Growth Potential’, emphasises the importance of collaboration and innovation throughout th...
Read MoreUN Tourism executive council meets in Barcelona Tourism leaders from across the world have met again to shape the sector’s future, emphasizing the sector’s vital economic importance while also placing it firmly on the political agenda. The 121st session of the Executive Council of UN Tourism welcomed representatives of 47 countries, including 18 Ministers of Tourism in Barcelona, to advance the Organization’s vision for the sector as it achieves full recovery from the impacts of the pandemic. According to UN Tourism data, around 285 million tourists travelled internationally in the first quarter of 2024, 20% more than the same period of last year, while international tourism receipts grew back to USD 1.5 trillion in 2023. Investments and education remain priorit...
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