International tourism is on track to recover almost 90% of pre-pandemic levels by the end of this year. According to the latest data from the World Tourism Organization (UNWTO), an estimated 975 million tourists travelled internationally between January and September 2023, an increase of 38% on the same months of 2022. The newest UNWTO World Tourism Barometer also shows: World destinations welcomed 22% more international tourists in the third quarter of 2023 compared to the same period last year, reflecting a strong Northern Hemisphere summer season. International tourist arrivals hit 91% of pre-pandemic levels in the third quarter, reaching 92% in July, the best month so far since the start of pandemic. Overall, tourism recovered 87% of pre-pandemic levels in January-Septemb...
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The UNWTO Global Conference on Wine Tourism has been held for the first time in La Rioja, one of the world’s leading wine tourism destinations, with the focus placed firmly on inclusion and sustainability for local communities and territories. Paving the way towards inclusive growth, especially in rural areas, requires clear policies and a commitment to embracing digital transformation and innovation. Recognizing this, the Conference brought together key stakeholders and leaders from across the growing wine tourism sector to address priorities including education, skills development and the effective use of data. Unlocking excellence in Wine Tourism The 7th edition of the UNWTO conference welcomed thought-leaders from both emerging and established wine destinations, inc...
Read MoreMembers of the International Network of Sustainable Tourism Observatories (INSTO) have met to exchange insights on the importance of governance, participatory approaches and timely data in advancing sustainability in destinations. Made up of leading destinations, members of the World Tourism Organization’s INSTO network are at the forefront of work to conceive and implement sustainable development practices at the ground level. These practices, which focus on inclusivity and making decisions based on evidence, are leading to a positive shift towards tourism development that is both resilient and inclusive. Data-driven transformation The meeting showcased the Observatories’ efforts in various measurement areas such as local satisfaction levels, destination carrying cap...
Read MoreThe collaboration agreement will run until 2026 and will focus on digital entrepreneurship, innovation, application of new technologies (big data, artificial intelligence, etc.) and talent development. Telefónica and the United Nations World Tourism Organization (UNWTO) have followed through on their commitment to cooperate by signing a new collaboration framework, valid until 2026, with the aim of promoting tourism development that is more digital, sustainable and inclusive. The United Nations’ specialized agency for tourism and Telefónica will continue to work together at the global level and will focus on three strategic axes of digital transformation: nurturing global and regional innovation and entrepreneurship ecosystems; boosting technological adoption in tourism; and promo...
Read MoreTourism has again been identified as a key driver of economic recovery and growth in a new report by the International Monetary Fund (IMF). With UNWTO data pointing to a return to 95% of pre-pandemic tourist numbers by the end of the year in the best case scenario, the IMF report outlines the positive impact the sector’s rapid recovery will have on certain economies worldwide. According to the World Economic Outlook (WEO) Report, the global economy will grow an estimated 3.0% in 2023 and 2.9% in 2024. While this is higher than previous forecasts, it is nevertheless below the 3.5% rate of growth recorded in 2022, pointing to the continued impacts of the pandemic and Russia's invasion of Ukraine, and from the cost-of-living crisis. Tourism key sector for growth The WEO report a...
Read MoreThe number of destinations offering Digital Nomad Visas has risen significantly over recent years, with almost half now offering visas for at least one year. According to a new analysis by the World Tourism Organization covering 54 destinations, the rise in Digital Nomad Visas (DNVs) has gone hand-in-hand with an increase in digital nomads, with destinations in all regions working to meet the market trend. Destinations Welcoming Digital Nomads The UNWTO Brief examines the DNV programmes in seven areas: Application process, Duration of visa, Taxation, Insurance, Accommodation, Minimum income requirements and criminal records check. The brief looks at the background and current state of digital nomadism trends and provides an analysis of existing DNVs worldwide...
Read MoreUNWTO global conference on wine tourism in La Rioja, Spain With a strong focus on the future of wine tourism, the 7th UNWTO Global Conference on Wine Tourism will be held in La Rioja, Spain (22-24 November 2023), one of the world’s leading wine regions. This event will gather diverse industry players around data, governance, innovation, sustainability, and skills. Co-organized by the World Tourism Organization (UNWTO), the Government of La Rioja and the Ministry of Industry, Trade and Tourism of Spain, the Conference will emphasize the pivotal role of this sector in promoting rural development, sustainable practices, and regional regeneration. Innovation: Bridging Tradition and Technology Against the backdrop of a landscape where tradition converges with technology, the Co...
Read MoreUNWTO has once again partnered with the Pacific Asia Travel Association (PATA) to guide the development of tourism across the region. For its 17th edition, the 2023 UNWTO-PATA Forum (Guilin, China, 26-27 October) put the focus on maximizing the sector's ability to drive growth, build economic resilience and contribute to the Sustainable Development Goals. The Forum is the consolidated leading platform for policymakers, business leaders and a range of tourism stakeholders in Asia and the Pacific. People, Planet and Prosperity With co-organizers the Guilin Municipal People's Government and Guangxi Zhuang Autonomous Region's Department of Culture and Tourism, as well as with Hong Kong Polytechnic University, the Forum explored the best ways of introducing greater sustainability int...
Read MoreMadla in Madhya Pradesh included in upgrade programme The World Tourism Organization (UNWTO) has announced its list of Best Tourism Villages 2023. The accolade recogonizes villages that are leading in nurturing rural areas and preserving landscapes, cultural diversity, local values, and culinary traditions. List includes India’s Dhordo village in Rann of Kutch in Gujarat, an annual host to famous Rann Utsav. Similarly, among the list of villages included in the upgrade programme include Madla village in Panna district of Madhya Pradesh. Madla village touches the periphery of famous Panna Tiger Reserve. In this third edition 54 villages from all regions were selected from almost 260 applications. A further 20 villages have joined the Upgrade Programme, and all 74 villages are now...
Read More“People, Planet, Prosperity”: UNWTO global investment forum looks to the future
The "where, why, how and how much?” of tourism investments were the focus of high-level dialogues within the framework of the UNWTO General Assembly in Samarkand, Uzbekistan. With UNWTO data analyses making clear the vital need for both increasing levels of traditional and non-traditional investments in the sector and also ensuring that it is not solely focused on a minority of well-established destinations. The Investment Forum brought on stage Ministers (Albania, Colombia, Kingdom of Morocco, Maldives, Peru and Spain) leading private sector experts and representatives of the global investment community to reflect on key challenges and opportunities. In line with UNWTO's priorities for global tourism, the focus was firmly on the growing needs of investments along 'People (Education)...
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