Destinations around the world are reporting significant advances in sustainable tourism, with timely evidence and analytics serving as key tools for transformation as the sector’s recovery continues to get underway. Meeting in Madrid, the World Tourism Organization’s (UNWTO) International Network of Sustainable Tourism Observatories (INSTO) welcomed insights from more than 150 experts, with a focus on key topics including the shift towards a circular economy and reducing food waste across the sector. The global network of INSTO Observatories is pioneering and implementing, very often for the first time, catalytic activities designed to help the tourism sector implement sustainable development at the destination level. Together, they are leading the transformation of tourism by building...
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Positive storytelling and digitalization key drivers of tourism recovery across Africa
Building on UNWTO Agenda for Africa – Tourism for Inclusive Growth, the new agreement will see the two parties work together around shared goals and priorities. As a multichannel platform with reach across the continent, Ojimah will advocate for ‘Brand Africa’, enhancing the image of the region on the global stage through positive stories from across the tourism sector. The agreement will also see UNWTO and Ojimah collaborate in supporting the digital transformation of African tourism, with the aim of both enhancing the tourist experience and helping destinations become more competitive and resilient as they recover from the impacts of the pandemic. Additionally, recognizing the sector’s potential to advance sustainable development and growth, the partnership will focus on supporting l...
Read MoreMinisters of the Environment from across the Pan European region have agreed to promote the transformation of tourism, with key initiatives of the One Planet Sustainable Tourism Programme to serve as their guiding principles. At the conclusion of the Ninth Environment for Europe Ministerial Conference, organized by the United Nations Economic Commission for Europe and held in Nicosia, Cyprus, delegates adopted a Ministerial Declaration, recognizing the urgent need to ensure the tourism sector “builds back better” from the impacts of the pandemic. Central to this will be accelerating the shift towards a circular tourism economy, while at the same time reducing waste and ensuring the sector meets its climate action responsibilities. The Glasgow Declaration on Climate Action in Tou...
Read MoreTourism leaders from across Africa have come together to rethink the sector and its central role in driving growth and opportunity across the continent. The 65th meeting of the UNWTO Regional Commission for Africa brought together around 25 Ministers of Tourism and high-level representatives from 35 countries as well as leaders from the private sector. Taking place in Tanzania just days after UNWTO celebrated World Tourism Day, the Commission meeting embraced that day’s theme of ‘Rethinking Tourism’, with a focus on innovation, branding, jobs and education and partnerships. FILE PHOTO: Flamingoes feed in the popular Berg River estuary in Velddrif, South Africa, Monday Sept. 14, 2020. (AP Photo/Nardus Engelbrecht) Welcoming delegates, UNWTO Secretary-General Zurab Pololikashvili...
Read MoreThe importance of partnerships and cooperation to build sustainability and community development was emphasized at the sixth edition of the UNWTO Global Conference on Wine Tourism. Held in the city of Alba, Piedmont, Italy, the conference brought together more than 300 leading public and private sector experts from 30 countries around the theme of "What next for wine tourism?”. The event was organized in collaboration with the Italian Ministry of Tourism, the National Tourist Board – ENIT, the Piedmont Region and the Langhe Monferrato Roero Tourism Board. Wine tourism for cultural preservation Welcoming delegates, UNWTO Secretary General Zurab Pololikashvili said. “Well-managed tourism is a powerful tool for rural development, innovation and the preservation of our culture ...
Read MorePositive transformation for both people and planet was the central message of World Tourism Day 2022. Held around the theme of ‘Rethinking Tourism’, the Global Day of Observation emphasized the sector’s unique potential to drive recovery and deliver positive change for people everywhere. Hosted by the Republic of Indonesia, in the popular destination of Bali, the official celebrations brought together leaders from across the public and private sector, including the largest and most diverse number of Ministers of Tourism in the history of World Tourism Day. They were joined by tourism stakeholders around the world celebrating in their own countries, united around the timely theme of rethinking and transforming the sector. Seizing the opportunity Opening the celebrations, UNWTO...
Read MoreInternational tourism continued to show strong signs of recovery, with arrivals reaching 57% of pre-pandemic levels in the first seven months of 2022. According to the latest UNWTO World Tourism Barometer, international tourist arrivals almost tripled in January to July 2022 (+172%) compared to the same period of 2021. This means the sector recovered almost 60% of pre-pandemic levels. The steady recovery reflects strong pent-up demand for international travel as well as the easing or lifting of travel restrictions to date (86 countries had no COVID-19 related restrictions as of 19 September 2022). UNWTO Secretary-General Zurab Pololikashvili said: “Tourism continues to recover steadily, yet several challenges remain, from geopolitical to economic. The sector is bringing back h...
Read MoreUNWTO and the Government of Italy will celebrate the 6th Global Conference Under the theme ‘What's next? Wine tourism pairs with Innovation…’ and building up on the success of the past five editions, this 6th edition will take place on 19-21 September 2022, in Alba in the Piemonte region, at the heart of the ‘Vineyard Landscape of Piemonte: Langhe-Roero and Monferrato’, a UNESCO recognized Heritage Site. Featuring over 30 international speakers, the Conference will focus on the role of innovation in the future of wine tourism, how can wine tourism be more sustainable and what are the opportunities of digital and social to enhance the wine tourism value chain and create local benefits. UNWTO Secretary-General, Zurab Pololikashvili says: “As the sector’s recovery get underway, ...
Read MoreThe World Tourism Organization (UNWTO) has joined the European Historic Thermal Towns Association (EHTTA) and the Spanish region of Galicia in the north of the country (Axencia Turismo Galicia) to announce plans for this year’s "International Congress on Thermal Tourism”, which kicks off on World Tourism Day (27-29 September in Ourense, Galicia). To coincide with the announcement, UNWTO and its Affiliate Member, the EHTTA, have signed a Memorandum of Understanding aimed at further promoting thermal tourism and its benefits. The Association´s President , Manuel Baltar, said: “The growing demand for open-air and nature-based tourism activities after the pandemic makes thermal tourism an important segment for the future”. The President of the Regional Government of Galicia...
Read MoreThe official World Tourism Day celebration will be held in Bali, Indonesia, on 27 September, highlighting the shift towards tourism being recognized as a crucial pillar of development. The countdown to World Tourism Day 2022 is now underway, with every part of the sector invited to be an active part of the annual celebrations. With the theme of ‘Rethinking Tourism’, the International Day of Observance will this year focus on re-imagining the sector’s growth, both in terms of size and relevance. The Republic of Indonesia will host the official day (27 September), though all UNWTO Member States, as well as non-members and stakeholders from across the private sector, are being invited to host their own celebrations as well as to promote the day and its central theme. UNWTO Sec...
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