Visiting friends and relatives will be a driving force behind travel’s recovery
A desire to reconnect with family and friends after a year of stringent lockdown measures due to COVID-19 is likely greater than a leisure getaway in 2021, and therefore its power should not be underestimated in travel’s recovery, says GlobalData, a leading data and analytics company. Johanna Bonhill-Smith, Travel & Tourism Analyst at GlobalData, comments: “GlobalData’s forecasts suggest that visiting friends and relatives (VFR) travel will experience higher growth, with a 17% compound annual growth rate (CAGR) between 2021-25, compared to leisure, growing at a 16.4% increase between the same time period. While VFR will not surpass the number of international leisure getaways, it will play a vital role in travel’s recovery with 242 million international departures expected to be ta...
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