The World Tourism Organization (UNWTO) has returned to ITB Berlin to lead the conversation on the current challenges facing the sector, and the opportunities to be seized in the future. As the United Nations specialized agency leads the restart of global tourism following the unprecedented crisis caused by the COVID-19 pandemic, three virtual events brought together voices from across the sector at the leading trade fair. Against a backdrop of ongoing uncertainty, UNWTO outlined a positive narrative for tourism, stressing its historic ability to lead from the front and adapt to new challenges. Less Waste, More Opportunity On the opening day of ITB Berlin Now, UNWTO ensured sustainability was high on the agenda, leading efforts to ensure the sector lives up to its responsibili...
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