Australian flag carrier Qantas’ plans for a ‘wellbeing zone’ onboard its aircraft, which will give passengers a physical place to meditate, stretch and relax on long-haul flights, could be a gamechanger for full-service carriers looking to differentiate themselves from Low-Cost Carriers (LCCs) operating similar long-haul routes, according to GlobalData, a leading data and analytics company. GlobalData’s Q1 2021 Global Consumer Survey revealed that 57% of respondents said that a product or service that impacts their health and wellbeing either ‘always’ or ‘often’ influences their purchase, highlighting strong demand for health and wellness offerings. Qantas plans to take passenger comfort to a whole new level by offering dedicated wellbeing zones to travellers on the ultra-long-h...
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