Three Anantara properties featured in hit HBO series see 104% rise in web traffic, 180% bump in bookings Minor Hotels is feeling ‘The White Lotus effect’, with three of its Anantara properties that served as principal filming locations for the hit HBO series experiencing a surge in online interest and bookings. The show’s third season, which is set in Thailand and premiered on February 16, has driven a substantial uptick in interest for Anantara Lawana Koh Samui Resort, Anantara Bophut Koh Samui Resort and Anantara Mai Khao Phuket Villas – where much of the series was filmed. Traffic to the resorts’ websites has risen 104% year-over-year (y-y) for the month of February, with the three properties also reporting a 41% y-y rise in direct online bookings made in the same period. ...
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