Sports Tourism can play a key role in helping tourism destinations and businesses diversify. To achieve this, public and private cooperation will be essential for the future of this growing sector. The 3rd World Sports Tourism Congress (WSTC) gathered worldwide experts and leaders of sports and tourism at the Santiago Bernabéu Stadium in Madrid. Co-organized by UN Tourism and the Government of the Region of Madrid, with support of Visit Nayarit and Turkish Airlines, the Congress highlighted the transformative potential of sports tourism as a driver of economic growth, social development, and sustainability. UN Tourism Secretary-General Zurab Pololikashvili said: “This Congress, as well as the whole line of activity on Sports Tourism developed by UN Tourism through the Affiliate ...
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The 3rd World Sports Tourism Congress (WSTC) will take place on 28-29 November at the iconic Santiago Bernabéu Stadium in Madrid, Spain. Organized by UN Tourism in collaboration with the Government of the Region of Madrid, with the support of Visit Nayarit and Turkish Airlines, the event will bring together leading voices from the world of Sports Tourism for two days of insightful discussions, innovative strategies, and knowledge exchange. This year’s congress, held under the theme “Tourism and Sport Creating a Lasting Legacy for Destinations,” will transform Madrid into the global center of sports tourism. Attendees will include ministers, high-level officials, industry experts, key players and stakeholders as they explore the role of sports tourism in driving sustainabl...
Read MoreSports tourism can play an increasingly important role in the economic diversification, growth and sustainable development of destinations worldwide. The 2nd edition of the World Sports Tourism Congress (WSTC), organized by UNWTO, Government of Croatia through its Ministry of Tourism and Sport, and the Affiliate Member Croatian National Tourist Board, brought together experts and leaders from across the sports and tourism sectors, alongside representatives of destinations and businesses. Held under the theme "Tourism and Sports United for Sustainability", the Congress focused on key issues such as sports tourism's economic impact and its contribution to the Sustainable Development Goals (SDG). UNWTO Secretary-General Zurab Pololikashvili says: "Sports Tourism plays a key r...
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