The World Travel & Tourism Council (WTTC) has launched its 2024 Economic Impact Trends Report, which has revealed the U.S. as the world’s most powerful Travel & Tourism market, contributing a record-breaking $2.36 TN to the nation’s economy last year. Despite the slow return of spending from international travellers, the U.S. keeps pole position, with almost double the economic contribution of its nearest rival. Following a record-breaking year for Travel & Tourism, the sector continues to be the backbone to many country economies, while supporting millions of jobs globally. Surfers walking along the shore in Cocoa Beach on Florida's Space Coast. The latest report from the global tourism body reveals China as the world’s second most powerful market with a GDP contr...
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Membership strengthens global luxury hospitality The World Travel & Tourism Council (WTTC) has announced the addition of The Leela Palaces, Hotels and Resorts to its prestigious Membership, aligning it with the world's most influential hotel groups. The Leela Palaces, Hotels and Resorts, a collection of 12 opulent properties in India's most iconic locations, has redefined luxury since its inception in Mumbai in 1986. Renowned for delivering unparalleled experiences, it was named the World’s Best Hotel Brand by Travel + Leisure for two consecutive years, and continues to rank among the top three globally, continuing its legacy of excellence. WTTC represents the global Travel & Tourism industry, uniting its top business leaders. It drives sustainable growth, offers d...
Read MoreA new era in hospitality as 5,000 hotels adopt WTTC’s Hotel Sustainability Basics
The World Travel & Tourism Council (WTTC) celebrates yet another milestone as over 5,000 properties across more than 80 countries have now embraced its Hotel Sustainability Basics (Basics) programme. Hotels in major destinations across Europe, Africa, the Americas and Asia-Pacific have adopted Basics, and the programme continues to receive global support with new partnerships in tourism powerhouses such as Japan, the Philippines and India. Designed to guide hoteliers in their initial steps towards enhanced sustainability, Basics is an independent verification program, supervised by renowned assessors Green Key and SGS, ensuring rigorous standards and credibility. The programme empowers hotels of all sizes with a comprehensive 12-step criteria aimed at reducing carbon emis...
Read MoreBut, return of international visitor spend yet to recover The World Travel & Tourism Council’s (WTTC) 2024 Economic Impact Research (EIR) reveals a significant recovery of India’s Travel & Tourism sector, with domestic tourism playing a pivotal role. The data shows that whilst domestic tourism is driving the recovery of the sector in India, international travel spend remains below pre-pandemic levels. According to the global tourism body’s latest research, the sector’s contribution to India’s GDP reached just over INR 19.13TN in 2023 – almost 10% ahead of 2019 levels. Employment in Travel & Tourism grew by 10% to reach just under 43MN, 8% more than in 2019. Domestic visitor spending was 15% ahead of 2019, reaching INR 14.64TN however international visitor sp...
Read MoreWTTC and IC Bellagio Partner for New Consumer Campaign The World Travel & Tourism Council (WTTC) together with IC Bellagio and Members of the private Travel & Tourism sector, has launched a new consumer focussed initiative helping travellers understand how they can discover the world sustainably. WTTC has joined forces with IC Bellagio on the new campaign, ‘Community Conscious Travel’, and aims to raise awareness and drive action amongst consumers and communities to maintain the delicate equilibrium between residents' quality of life, the traveller experience, and the environmental health of popular destinations. This call to action highlights the positive impact travellers can have by making informed choices, such as exploring destinations during off-peak times, prom...
Read More2024 set to be a historic year for the sustainability initiative The World Travel & Tourism Council (WTTC) has announced that its Hotel Sustainability Basics (Basics) has achieved a significant milestone, with 3,400 properties now verified across almost 80 countries. Designed to help hoteliers on their first steps to improve their sustainability ratings and raise the bar of sustainability across the global hospitality industry, this independent global sustainability verification programme is overseen by internationally recognised verifiers Green Key and SGS. It empowers hotels of all sizes to follow a 12-step programme aimed at reducing carbon emissions, promoting nature conservation, and ensuring local communities benefit from a hotel's operations. This latest achieve...
Read MoreNew reports from the World Travel & Tourism Council (WTTC) and Microsoft highlights the transformative power of Artificial Intelligence (AI) and its role in shaping the future of Travel & Tourism. The final two reports of a series on Artificial Intelligence from WTTC entitled "Responsible Artificial Intelligence (AI): Overview of AI Risks, Safety & Governance" and "Artificial Intelligence (AI): Global Strategies, Policies & Regulations," underscore a commitment to a digital future that prioritises safety, ethical considerations, and responsible AI adoption. Launched during the global tourism body’s participation at the UN General Assembly in New York, these reports mark significant milestones in WTTC's mission to promote innovation and excellence in customer experien...
Read MoreGlobal GDP impact predicted to exceed $11 trillion in 2024 Unprecedented job numbers expected in the sector, says WTTC The World Travel & Tourism Council (WTTC) is projecting a record-breaking year for Travel & Tourism in 2024, with the sector’s global economic contribution set to reach an all-time high of $11.1 trillion. According to the global tourism body’s 2024 Economic Impact Research (EIR), Travel & Tourism will contribute an additional $770BN over its previous record, stamping its authority as a global economic powerhouse, generating one in every 10 dollars worldwide. As the global sector soars past its pre-pandemic prosperity, WTTC expects 142 countries of 185 analysed will be outperforming previous national records. In partnership with Oxford Econ...
Read MoreTo celebrate International Women's Day, the World Travel & Tourism Council (WTTC) underscores the pivotal role of women in the global Travel & Tourism sector. According to WTTC data, women in tourism comprise a significant portion of the sector's workforce, accounting for nearly 40% of the total employment. This marks a substantial increase from 2010 to 2019, highlighting a 24% surge in direct female employment within the sector, increasing from 38.6 million to 47.8 million. Key findings reveal that hospitality stands out as the leading employer of women within the Travel & Tourism sector, with over half (52%) of all female employment in 2019 attributed to this segment. Julia Simpson, WTTC President & CEO, emphasises the positive impact of women in the sect...
Read MoreMajor new reports from the World Travel & Tourism Council (WTTC) and Microsoft highlight the transformative power of AI (Artificial Intelligence) for Travel & Tourism, marking a commitment to a digital future with unparalleled customer experiences. The first in a series of AI reports, announced during the global tourism body’s event at FITUR and in collaboration with WTTC’s Industry Partner, Microsoft, is poised to redefine Travel & Tourism standards and call on the sector for greater integration of such technologies. As the global leader in Travel & Tourism, WTTC is committed to driving innovation and supporting the sector to embrace AI and other cutting-edge technologies. To promote sustainability and excellent customer experiences, WTTC acknowledges the crucial im...
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