The destination continues to build momentum with its latest campaign Building on last year’s successful throwback campaign ‘Stayin’ On Yas’, Yas Island, Abu Dhabi’s premier leisure and entertainment hub has launched yet another captivating campaign titled ‘Yas Yas Baby’ in an integrated roll-out inspired by the award-winning 90’s hit single, ‘Ice Ice Baby’. Celebrating the endless experiences available at the destination, the exciting new campaign calls on holidaymakers to ‘break like they mean it’ at the world-class destination. From record-breaking theme parks and a racing circuit, to shopping, dining, golfing and luxury hotels - Yas Island has it all. Styled in the format of a music video, the lively new campaign features a group of energetic b-boys and b-girls dancing their ...
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