young travellers – आवारा मुसाफिर

73% of Gen Z and Millennials prefer off-peak travel

September 3, 2024175 Views

● 65% of Gen Z and Millennial users are under the age of 35, driving solo adventures and tech-savvy experiences. ● These travelers often choose destinations like the UAE, Vietnam, and Egypt, with solo travelers particularly drawn to Egypt, Azerbaijan, and Oman. Atlys, an online visa application platform released new insights into the travel behaviors of Gen Z and Millennials, shedding light on their influence on global tourism trends. According to the report, 73% of these travelers prefer off-peak times to avoid crowds and reduce costs. With 65% of Atlys' users under the age of 35 are driving solo adventures and tech-savvy experiences, it's clear that Gen Z and Millennials aren't just traveling, they're setting trends, leveraging technology to create personalized and smooth travel...

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Travel brands need to use social media to directly engage with younger cohorts

AWARA MUSAFIR BUREAU

March 4, 2022416 Views

With social media proving to be the most cost-effective and impactful way of directly getting engaged with younger consumers, travel companies have begun to invest time and resource into this space for faster outreach and connection, finds GlobalData, a leading data and analytics company. GlobalData’s Job Analytics Database reveals that there was a 175.8% increase in social media-related jobs in the travel and tourism industry from 2020 to 2021. This showcases that an increasing amount of travel companies have acknowledged the importance of social media for brand engagement and customer service. According to GlobalData, 30% of Gen Z and 32% of Millennials state that direct engagement with a brand is a key driver of a purchase. These percentages are significantly higher when comp...