Opening of Avani Museum Quarter Amsterdam
Avani Hotels & Resorts, the upscale lifestyle brand of Minor Hotels, continues its European expansion with the launch of Avani Museum Quarter Amsterdam. Housed in a refurbished mid-century building in the heart of the city’s museum district, the 163-room canal-side property offers a relaxed stay for both business and leisure travellers, as well as access to some of Amsterdam’s most unique experiences through a series of innovative partnerships.
The hotel’s design is inspired by Stedelijk Museum’s expansive collection, blending the avant-garde and the traditional to create modern, inviting interiors. Brick, a prominent material in Amsterdam, adds a touch of the city’s architectural identity to the gleaming glass façade. Inside, clean lines and practical furniture pay homage to functionalism and rationalism, while mirrors and polished surfaces echo the city’s tranquil canals. The geometric patterns and block colours of the carpets, tiles and soft furnishings are inspired by the works of renowned 20th century artists, including Piet Mondrian, Anni Albers, Gunta Stolzl and Sophie Taeuber, completing the artistic fusion within the design.
Room to Recharge
Avani’s spacious guest rooms and suites are inspired by the 1960s, with warm hues of terracotta, mustard yellow and deep browns, referencing the muted tones of Amsterdam. Spread over seven floors, some with panoramic windows, they come with modern comforts and amenities. After exploring the city’s sights or a day of meetings, guests can kick back with Chromecast TV, practice asanas on in-room yoga mats or drift off to a podcast with high-quality Bluetooth speakers. Drinks and bites are available 24/7 and include healthy, fresh and satisfying options, while the around-the-clock AvaniFit gym comes equipped with cardio machines for a quality workout. For outdoor exercise, Vondelpark is conveniently nearby, offering excellent routes for a run or walk.
Avani Eats
On the hotel’s ground level, an airy lobby lounge opens into The Pantry, Avani’s grab-and-go dining concept. In the morning, the vibrant space serves up a delicious buffet breakfast of local pastries, hot dishes made à la minute, healthy snacks, vegan bites and smoothies. During warmer months, guests can enjoy the outdoor terrace overlooking a leafy interior courtyard and indulge in local bites and sweet treats.
City Experiences
Avani Museum Quarter Amsterdam has partnered with the city’s movers and shakers to curate tours that showcase Amsterdam’s playful side. Created in partnership with influencer and founder of Girls Who Magazine, the dynamic Street Art Tour invites guests to explore Amsterdam’s scenic neighbourhoods while hunting for street art, map in hand. In summer months, wellness minded guests can paddle through the city’s canals with Canal SUP, stopping to refuel with pizza and craft beer before cooling off at a local swim spot. Avani guests can experience the latest in wellness trends with THIS.IS.EDEN. Founded in Amsterdam, they combine dance with meditation, set to an electro soundtrack that is delivered through individual headsets in a “silent disco-style” setup. Held outdoors in Amsterdam’s picturesque parks, on rooftop terraces or inside clubs, these sessions allow guests to shift focus from the mind to the body through dynamic movement techniques.
Avani Museum Quarter Amsterdam is just steps away from some of the city’s most renowned cultural landmarks: Rijksmuseum, showcasing Dutch art and history; the Van Gogh Museum; and the Stedelijk Museum, known for its avant-garde art and inspiring design collection. Guests can access the bustling PC Hooftstraat shopping street and the vibrant De Pijp neighbourhood, both a five-minute walk away. Amsterdam Central Station is easily reachable within ten minutes by taxi and for business travellers, the RAI Exhibition and Convention Centre is a 25-minute walk.
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