Entrepreneurship Development Institute of India (EDII), Ahmedabad has announced a significant milestone in the preservation and promotion of Gujarat’s rich heritage crafts. The Commissioner of Cottage & Rural Industries, Govt. of Gujarat, in collaboration with the Entrepreneurship Development Institute of India (EDII), facilitated the Geographic Indication (GI) tagging of four traditional crafts from Gujarat.
The recent GI tagging, marks a momentous occasion for Gujarat’s artisanal community. The recognized crafts, sanctioned by the Geographical Indications Registry Office under the DPIIT-Ministry of Commerce and Industry, Government of India, include Gujarat Soof Embroidery, Ahmedabad Sodagari Block Print, Surat Sadeli Craft and Bharuch Sujani Weaving
As a key knowledge partner of the Government of Gujarat’s Hastkala Setu Yojana, EDII has played a pivotal role in supporting craft-preneurs engaged in these crafts. From assisting in the formation of cooperatives to facilitating post-GI tagging interventions, EDII remains steadfast in its commitment to preserving and promoting Gujarat’s cultural heritage.
Launched in 2020, the Hastakala Setu Yojana has been instrumental in empowering artisans across 33 districts in Gujarat. With a focus on providing practical skills and market exposure, over 33939 artisans have been sensitized, and more than 22000 have received advanced training, underscoring EDII’s commitment to nurturing entrepreneurship and sustainable development in the state.
Craft Spotlight: Celebrating Gujarat’s Artisanal Traditions
- Gujarat Soof Embroidery: Originating from the Banaskantha and Kutch regions, Soof Embroidery is renowned for its geometric count-based reverse embroidery technique, reflecting the cultural heritage of the Meghwal and Maaru communities.
- Ahmedabad Sodagari Block Print: A testament to Gujarat’s floral heritage, Sodagari Block Print continues to captivate with its delicate patterns engraved on teak wood blocks, a cherished tradition upheld by skilled artisans of the Chhipa-Muslim communities.
- Surat Sadeli Craft: A fine woodcraft tradition dating back to the 19th century, Sadeli Craft showcases intricate patterns assembled from various materials, a testament to the Petigara families’ mastery in Surat City.
- Bharuch Sujani Weaving: With its roots tracing back to the 1860s, Sujani Weaving from Bharuch exemplifies intricate geometric designs stuffed with cotton clouds, preserving the legacy of the Sujniwalas, Chistiyas, and Miya Mustafa’s family.
The GI tag serves as a hallmark of authenticity and quality, protecting products with unique characteristics originating from specific geographical areas. It not only enhances market recognition but also fosters economic growth by preventing unauthorized usage and promoting responsible consumption. Through the Hastakala Setu Yojana, EDII continues to empower communities, preserve traditions, and pave the way for a sustainable future.