62% increase in demand for destination weddings; Jaipur, Jodhpur, and Udaipur are the top 3 choices
Wedding Planning queries up by 30% in H1 2021 for the Sept-Dec 2021 period vis a vis last year. With tech-savvy consumers, 79% enquiries came in from major cities. Delhi-NCR, Mumbai, and Bangalore among the top 3.
WeddingWire India, the Indian subsidiary of The Knot Worldwide and a leading online marketplace for couples and wedding professionals, has released insightful statistics on how Indians are planning for weddings in the new normal.
As one of the fastest-growing and trusted wedding technology platforms, WeddingWire India saw a 30% jump in queries in H1 2021 for vendor services vis a vis last year. The statistics showcase increased interest in planning and scheduling weddings in the Sept-Dec 2021 period. The demand for destination weddings has gone up by 62% with Jaipur, Jodhpur, and Udaipur being the top 3 choices.
As per the data, venues were the top enquired service at 50% followed by photographers (13%) and Make-Up (9%). As compared to tier 2 cities, major cities and metros reported 79% enquiries with more tech-savvy consumers. While Delhi-NCR, Mumbai, and Bangalore landed in the top 3, the company also saw demand for these services from cities like Chennai, Kolkata, Hyderabad, Pune, Udaipur, Jaipur, Chandigarh, Lucknow, Kanpur, Goa, and Kerala.
Commenting on the trends, Ankur Sarawagi, India Country Head – The Knot Worldwide, said, “There is no doubt that the pandemic has been a challenging time for the wedding industry. However, we saw a shift in user behavior, new trends emerged. Couples started looking at intimate weddings and adopting tech innovations to plan their weddings. Hence, as an agile company, we enabled 60,000+ vendors and service providers to adapt.
Our expertise in tech and vision to empower couples with access to every wedding service professional at one platform and within the comfort of their homes has enabled us to deliver during these unprecedented times. These numbers solidify our belief that the industry will soon be able to bounce back.”
The data also highlighted that when it comes to wedding planning, the bride inevitably takes lead with 2X more enquires as compared to the groom. Interestingly, while both Bride and Groom agreed that venue was the most important decision to make, their second choice was make-up and photography, respectively.
WeddingWire India, launched in mid-2017, is one of the fastest-growing and trusted wedding technology platforms in India connecting engaged couples with local wedding professionals. The virtual marketplace gives couples in India access to any and every wedding service provider and online planning tool they can think of.
It is the one-stop destination for all wedding planning requirements with a robust vendor directory covering over 60,000 vendors across categories such as venues, photography, hair, and makeup, catering, music, etc. From vendor management, checklist, website creation, budget allocation, guest list creation, community ideas and inspiration, millions of couples search, compare, and connect with required wedding services from WeddingWire India’s vast directory of vendors. It is dedicated to building innovative tools and resources and is present across apps, websites, and mobile web as the online marketplace of venues and wedding professionals that simplify and inspire the wedding planning process that is unique to its customers. WeddingWire India helps clients plan their dream weddings across 28 states and 8 union territories.
Weddingwire.in is the Indian subsidiary of The Knot Worldwide, the world’s largest global wedding technology platform with over four decades of expertise in the wedding industry which is present in 15 countries and has been helping people in celebrating their life’s biggest milestones.