MONIN to double its direct investment in India

Global beverage solutions leader plans investment of over INR 200 crores for Telangana

• Soon to launch its first fully owned & operated MONIN studio in India

True to its commitment of investing in ‘Make in India’, French gourmet flavour business, Georges MONIN SAS (MONIN) has announced an investment of INR 200 crores for its first phase of setting up the manufacturing plant in Telangana.

MONIN had signed an MoU with the Department of Industries & Commerce, in 2018 Telangana and announced an initial investment of INR 100 crores to set up a manufacturing plant in India. The French business has since opened its wholly owned subsidiary in Hyderabad as MONIN India Pvt. Ltd and has acquired 40 acres of land for its manufacturing site. It has also set up an in-house R&D centre in Hyderabad which is key to understanding the Indian flavour palette and developing new flavours and product categories on top of MONIN’s existing range of popular flavours.

cccc As per global standards, the facility will be founded on green manufacturing and carbon neutrality principles with capabilities of water conservation and solar energy systems.

In addition, as an integral part of the Indo-French business community in the country, Monin also extended its support to IFCCI’s Covid relief initiatives of over EUR 6.1 million (INR 55 crore) for provision of oxygen plants, concentrators and medical supply to Indian hospitals.

“With the increased investment of 200 crores, India remains a top-priority market for MONIN,” says Olivier Monin, Chairman, Georges MONIN SAS. “We have come a long way since our first tryst with India 23 years ago – from supplying our portfolio through a single distributor, to setting up our subsidiary and R&D centre and now on a steady path towards an entire green-field facility – it has been nothing short of a resilient success story for our family-run business, and we have India to thank for it.”

With its Indian headquarter in Hyderabad, MONIN has placed seamless operational processes to ensure efficient delivery systems and quality control for India’s sales and distribution. Through its local team of seasoned sales and marketing personnel, MONIN India Pvt. Ltd. presently has a growing network of over 100 distribution partners pan-India.

Known to derive inspiration from connecting with communities and driving innovation, MONIN has also announced its first state-of-the-art MONIN studio in India, at The Dhan Mill, New Delhi. This unique experience centre, set to open by second half of August, would be vital to engage with the local Horeca professionals and create unique tasting experiences around MONIN products in the country.

“MONIN brings more than a century of traditional artisanal beverage know-how to cater to Indian hospitality professionals and consumers,” says Germain Araud, Managing Director, MONIN India Pvt. Ltd. ” Our persistence to grow with India has borne great results, and it is an exciting time for us to be a part of India’s journey to soaring heights within the global drinks industry. We have great confidence that the meeting between the extremely evolved flavour palette of Indians and Monin’s rich heritage of bringing innovative flavours to the world will produce ground-breaking innovations.”

MONIN is globally renowned as the brand of choice for hospitality professionals (bartenders and baristas). With over 150 flavours across 150 countries, MONIN has sold over 100 million bottles all over the world. It takes pride in its best practices such as responsible sourcing, natural ingredients, no artificial flavouring or colouring in majority of its portfolio, use of pure cane sugar for its syrups, which makes the brand a trusted partner for the industry for generations.

With a wealth of more than 100 years of experience, MONIN has become the brand of reference for bar and catering professionals. The company has the widest range of Premium Syrups, Fruit Preparations, Gourmet Sauces and Liqueurs. (Release)