Activates mega initiatives in MICE, GIT & weddings segments
- • A series of strategic networking events in Bengaluru and Mumbai to engage with Indian travel trade partners
- • At SATTE 2025, Saudi showcased its exceptional tourism experiences and potential to travel professionals and trade partners.
- • New initiatives introduced in the MICE, Destination Weddings, and GIT segments to attract the Indian market
As Saudi continues to establish itself as a leading global destination, the Saudi Tourism Authority (STA) started the year with a presence at SATTE in New Delhi, reinforcing Saudi’s position as one of the world’s fastest-growing tourism destinations. At this prestigious travel trade event, Saudi showcased its world-class tourism offerings—from rich cultural heritage and iconic destinations to diverse landscapes and exceptional experiences. The Saudi delegation, which included 14 stakeholders from DMOs, DMCs, and airline partners, played a key role in reinforcing the Saudi’s appeal to Indian travellers.
To further strengthen ties with the Indian travel trade, the Saudi delegation also hosted networking events in Bengaluru and Mumbai, engaging over 200 members of travel trade associations and OTAs. These events provided an opportunity to delve deeper into Saudi’s major tourism initiatives and explore significant growth opportunities in the region.
Activating mega initiatives in India
Saudi launched a series of key initiatives across MICE, destination weddings, and Group Inclusive Tours (GIT), positioning itself as a prime destination for large-scale conferences, corporate retreats, and exclusive events. A recent GIT familiarization trip allowed leading Indian travel professionals to experience Saudi’s rich culture, warm hospitality, and stunning landscapes firsthand.
With world-class venues, luxurious accommodations, and bespoke experiences, Saudi offers the perfect setting for Indian travellers looking to host their special occasions, whether for grand weddings or intimate celebrations.
Charting New Heights
Saudi is also fast becoming a global hub for major sporting events. Since 2018, Saudi hosted over 100 international sporting events, including major boxing fights and Formula 1. Looking ahead, Saudi is set to host the World Rally Championship, the FIBA Basketball Asia Cup, the Esports World Cup, and the FIFA World Cup 2034, with its matches set to take place in iconic venues across Riyadh, Jeddah, Al Khobar, and Abha. These high-profile events are set to appeal to Indian sports enthusiasts, offering them unparalleled opportunities to experience world-class sporting action in an exciting new destination.
Ease of Access & Enhanced Connectivity
Saudi’s growing status as a global sports and tourism powerhouse is backed by its enhanced connectivity, making travel more accessible than ever before. As of February 2025, inbound weekly flights from India have increased to 314, marking a 13.4% rise from the same period in 2024. This capacity is set to grow by an additional 14.5% this year, with expanded routes to 33 key gateways, including Delhi, Mumbai, Bengaluru, and Hyderabad, catering to the rising demand for both business and leisure travel.
Currently, seven airlines operate between India and Saudi—Saudia, Flynas, IndiGo, Air India, Air India Express, SpiceJet, and Akasa Air—offering seamless connectivity. Additionally, Indian travellers with a valid Schengen, UK, or US visa can now benefit from simplified visa procedures at 11 Tasheer Centres across India, making travel to Saudi even more convenient and accessible.
A Future of Opportunity
At the heart of Arabia, Saudi continues to strengthen its position as a must-visit destination, driven by a clear vision and strategic efforts. With a focus on safety, hospitality, and diverse experiences, it offers something for every traveller—whether seeking adventure, luxury, or cultural immersion. As one of the key source markets, India plays an important role in Saudi’s tourism growth and Vision 2030.
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