COVID-19 wipes over US$13 Trillion off top Nation Brands India has held onto its position as the world’s 7th most valuable nation brand, following a 21% brand value decrease US$2.0 trillion. The paradox of India’s performance globally relative to the size of its population, economy and its rich heritage continues, and has been accentuated during the pandemic. As with other nations, there is likely to be a permanent loss of output across India. The top 100 most valuable nation brands in the world have suffered a monumental loss to their brand value because of the COVID-19 pandemic, amounting to US$13.1 trillion, according to the latest report by the world’s leading brand valuation consultancy Brand Finance. 2020 has put the nations of the world to the test – from the economic impa...
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