The new song captures the love for travel and aviation, deepens airlines’ emotional connection with customers and extends its purpose to move people forward in life Cathay has launched its new sonic branding, Song of Cathay — an uplifting, inspirational and journey-like musical composition designed to forge deeper ties with customers and create an auditory expression of its purpose to move people forward in life. Adding a new dimension to Cathay’s already established brand identity, Song of Cathay draws inspiration from its heritage as a leading airline and travel brand. The musical composition, instrumentation and arrangements come together to captivate customers by evoking fond memories of travel, capturing the spirit of adventure, and exuding the warm sense of hospitality t...
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Creative and compelling storytelling delivers all essential safety demonstrations while showcasing the best that the airline’s home city has to offer Cathay Pacific has revealed its new inflight safety video that takes customers through important inflight safety procedures set against the dynamic backdrop of Hong Kong. Told through the electrifying energy and vibrancy of the airline’s home city, the video was developed in close collaboration with the Hong Kong Tourism Board (HKTB) to embody all necessary safety protocols while educating customers in an informative and engaging way. With its deep roots in Hong Kong, Cathay Pacific strives to promote Hong Kong as a favoured destination and gateway to travellers from all over the world. The safety demonstrations in the video a...
Read MoreCathay Pacific has released its traffic figures for June 2024, which saw a new record achieved. On 30 June 2024, Cathay Pacific and HK Express together carried about 92,000 passengers combined, the highest daily number since the pandemic. In the first six months of 2024, the two airlines carried a total of approximately 13.5 million passengers. Cathay Pacific carried a total of 1,837,706 passengers in June 2024, an increase of 18.7% compared with June 2023. The month’s revenue passenger kilometres (RPKs) increased 23.7% year on year. Passenger load factor decreased by 4.2 percentage points to 83.5%, while available seat kilometres (ASKs) increased by 30% year on year. In the first six months of 2024, the number of passengers carried increased by 36.4% to a total of 10,659,601, against ...
Read MoreAlso wins World’s Best Economy Class airlines at Skytrax awards In the 2024 Skytrax World Airline Awards, Cathay Pacific has been awarded the fifth World’s Best Airline, up three places from last year, and the World’s Best Economy Class Airline. The carrier was also named World’s Cleanest Airline. These distinctions follow Cathay Pacific being named the third best premium airline in the world in AirlineRatings’ rankings last month, up six places from last year. Cathay Group Chief Executive Officer Ronald Lam said: “We feel extremely encouraged to have moved from last year’s top 10 to this year’s top 5 according to Skytrax and AirlineRatings, both major airline industry rankings. “These achievements highlight the huge strides we have made over the past year, both on the gro...
Read MoreThe homecoming marks the close of a remarkable chapter in the carrier’s rebuild journey The Cathay Group celebrated the completion of one of the most unprecedented undertakings in its 77-year history when on 6 June 2024, it reactivated the 85th and final aircraft to be long-term parked overseas. After nearly four years in the Australian desert, Cathay Pacific’s Airbus A330 registration B-HLV returned to Hong Kong, where it will now undergo an extensive hangar maintenance check. B-HLV was the first of the Cathay Group’s aircraft to go into long-term parking overseas on 28 July 2020, as global air travel came to a near-standstill during the pandemic. At the height of the pandemic, Cathay Pacific and HK Express had to park the majority of their passenger fleet at Hong Kong Internationa...
Read MoreCathay and Singapore Airlines (SIA) have signed a Memorandum of Understanding (MoU) to collaborate on a broad range of sustainability initiatives. These collective efforts are aimed at advocating for the development and use of sustainable aviation fuel (SAF) in the Asia-Pacific region, a critical decarbonisation lever for the sector, and sharing best practices to boost sustainability performance. The MoU was signed by Cathay Group Chief Executive Officer (CEO) Mr Ronald Lam and Singapore Airlines CEO Mr Goh Choon Phong in Dubai, the United Arab Emirates, on the sidelines of the 80th International Air Transport Association (IATA) Annual General Meeting and World Air Transport Summit. The agreement, which focuses on two key areas, underscores both carriers’ commitment to achieving...
Read MoreA one-stop travel hub for premium experiences Click to holiday – book hotel stays, packages, and a range of travel activities powered by Expedia Group in one go Cathay continues to build towards its vision of becoming one of the world’s greatest service brands with the refresh of Cathay Holidays, a premium one-stop travel hub with a new booking site powered by Expedia Group that offers customers a seamless way to plan and book their trip with ease. Cathay Director Customer Lifestyle Paul Smitton said: “At Cathay, we are committed to building deep, engaging relationships with our customers by offering them curated travel lifestyle products and experiences throughout their lifetime. We are extremely excited for the launch of our reimagined Cathay Holidays travel hub, which ma...
Read MoreCathay Dining exemplifies commitment to delivering unparalleled service to its customers Cathay has announced the rebranding of its catering business as Cathay Dining, reinforcing its vision to become one of the world’s greatest service brands. For nearly six decades, the subsidiary formerly known as Cathay Pacific Catering Services (H.K.) Ltd. (‘CPCS’) has consistently delivered tailored, high-quality inflight and catering cuisine solutions to customers in Hong Kong and across the globe. Today, the business continues to expand its expertise, which marks a significant milestone in Cathay Dining’s journey and reaffirms its dedication to curating exceptional experiences through high-quality catering solutions for Cathay Pacific and other esteemed airlines. Additionally, it reinforces ...
Read MoreFrom its brand-new Premium Economy cabin to an exclusive selection of Chinese wines and collaborations with acclaimed dining establishments, Cathay Pacific continues to raise the bar for customers Cathay Pacific is bringing customers more of what they love with continuous enhancements that ensure their every journey is one to remember. Hong Kong’s home carrier fully unveiled for the very first time its all-new Premium Economy cabin experience at an exclusive Customer Experience Showcase at the Freespace at Hong Kong’s West Kowloon Cultural District earlier this week. Coming to its retrofitted Boeing 777-300ER aircraft this year, the new Premium Economy cabin sets a whole new standard for comfort and privacy. Cathay Pacific also showcased a new, exclusive selection of fine C...
Read MoreCathay marks a year of solid progress in its pursuit of sustainability leadership
2023 Sustainability Report underscores its new and ongoing commitments, and progress in advancing sustainability through collaboration As Cathay continues to take important strides towards establishing itself as a sustainability leader, it is pleased to announce the release of its 2023 Sustainability Report, which underscores its ongoing commitments and progress in achieving its sustainability goals together with its customers, business partners, regulators and people. Chief Executive Officer Ronald Lam said: “Sustainability is inherent in Cathay’s purpose – to move people forward in life. We understand that achieving this purpose in a sustainable and responsible manner for current and future generations requires collective efforts. By embracing the collaborative ethos of ‘Gre...
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