Destination reinforces its welcome to “Everyone Under the Sun” with new “We Are” campaign Visit Lauderdale, the destination marketing organization for Greater Fort Lauderdale, Florida, has launched a new campaign to celebrate and support the area’s diverse population and spread the message that inclusion and acceptance are embraced across the area’s 31 neighborhoods. The "We Are" campaign includes video and social media as an extension of the destination’s “Everyone Under the Sun” campaign, which was created to welcome all populations and communities. “Visitors to Greater Fort Lauderdale can be assured they are in a place where diversity, inclusion and acceptance is actively championed as an established way of life that is fully ingrained throughout our community,” says Stacy Ri...
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The World Travel & Tourism Council (WTTC) has launched its new high-level guidelines for inclusion and diversity in the Travel & Tourism sector, which have been compiled to support businesses of all sizes and provide an inclusive work environment for all employees. Research has shown that supporting a diverse and inclusive workplace companies experience benefits such as greater profitability, increased creativity and innovation, and a happier workforce. The ‘Inclusion & Diversity Guidelines’ were compiled from insights and frameworks developed by private sector leaders in Travel & Tourism including Hilton, Accessible Travel Solutions and JTB Corp, leading DMOs, such as IC Bellagio and Greater Fort Lauderdale Convention & Visitors Bureau, and industry organisa...
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