Destination reinforces its welcome to “Everyone Under the Sun” with new “We Are” campaign
Visit Lauderdale, the destination marketing organization for Greater Fort Lauderdale, Florida, has launched a new campaign to celebrate and support the area’s diverse population and spread the message that inclusion and acceptance are embraced across the area’s 31 neighborhoods. The “We Are” campaign includes video and social media as an extension of the destination’s “Everyone Under the Sun” campaign, which was created to welcome all populations and communities.
“Visitors to Greater Fort Lauderdale can be assured they are in a place where diversity, inclusion and acceptance is actively championed as an established way of life that is fully ingrained throughout our community,” says Stacy Ritter, president and CEO of Visit Lauderdale. “The Visit Lauderdale slogan, ‘Everyone Under the Sun,’ reflects the open and welcoming nature of our community, and when we say, ‘Everyone Under the Sun’, we mean it.”
Greater Fort Lauderdale includes 31 diverse municipalities. People from 170 countries, speaking more than 147 languages call Greater Fort Lauderdale home. It is home to the largest percentage of same-sex couple households in the U.S. and is recognized as Florida’s LGBT+ capital. It is also a majority minority county with a large Hispanic and Caribbean-American population and is recognized as one of the most progressive destinations in the U.S. for its authentic and welcoming vibe.
“Travel transcends politics and decisions made at the state level do not always align with our mission, values, and community,” continued Ritter. “In spite of HB 1557 being signed into legislation, Greater Fort Lauderdale is a progressive destination recognized throughout the tourism industry for its thought leadership on diversity, inclusion, and acceptance. We encourage all to stand with us in support of inclusion and the more than 88,000 tourism industry employees who work in our hotels, restaurants, venues, and attractions and call the region ‘home’.”
Greater Fort Lauderdale is known as the Venice of American and Yachting Capital of the World. Explore 4,000+ eateries, 300+ miles of navigable waterways, eight distinct beaches, a thriving arts and culture scene, craft breweries, rooftop bars, diving, fishing and other outdoor adventures, world class shopping and boats, yachts and superyachts moored at the area’s many marinas – all conveniently located in the center of South Florida.
The destination boasts more than 37,000 lodging accommodations at a variety of hotels, luxury spa resorts and boutique properties, reflecting a cosmopolitan vibe. Upon arrival at FLL Airport (Fort Lauderdale-Hollywood International Airport), it is just five minutes to the beach, Port Everglades, the Greater Fort Lauderdale/Broward County Convention Center and downtown.