influencers – आवारा मुसाफिर

From Byron Bay to Bali, tourist hot spots wary of Instagram influencers

April 21, 20211326 Views

Residents of Australia’s Byron Bay have hit out at plans for a reality TV show set in the iconic holiday town, highlighting a growing backlash against social media influencers and digital nomads who often exacerbate troubles that dog tourist hot spots. Netflix series ‘Byron Baes’, will be a “love letter to Byron Bay” which is already a “magnet for influencers”, and follow the lives of Instagrammers, the streaming service said. But the backlash was swift, with an online petition by resident Tess Hall to boycott the series attracting more than 8,500 signatures, and dozens of locals protesting by paddling out on surfboards at Byron Bay on Tuesday. “We are a community experiencing significant challenges driven by influencer culture and rapidly shifting demographics of residents. ...

केरलखबरनामाघटनाएं

Bloggers end Kerala round to tell exhilarating stories

AWARA MUSAFIR BUREAU

March 30, 20211038 Views

‘My First Trip 2021’ drive to woo tourists in post-pandemic era concludes in Kochi A core group of bloggers from around the country concluded their travel across Kerala to generate their experiential accounts over new media as part of ‘My First Trip 2021’ campaign organized by Kerala Tourism to bring back tourists in post-Covid times. The video-centric campaign by young influencers drew to a close in this coastal city on Monday evening, turning a new leaf in Kerala Tourism’s efforts to enable travelers re-focus their attention on the famed destinations in God’s Own Country. The ‘My First Trip 2021’ initiative under the Kerala Blog Express saw its ten participants on specially-branded cars undertake different itineraries for five days before converging here to share their expe...

केरलखबरनामाघटनाएं

Kerala Tourism launches ‘My First Trip 2021’ campaign

AWARA MUSAFIR BUREAU

March 25, 20211474 Views

Kerala Tourism on Thursday launched a pioneering travel initiative led by ten influencers from around the country who will carry out a new-media campaign to attract domestic tourists in the post-Covid era. Rani George, IAS, Principal Secretary, Tourism, flagged off the Kerala Blog Express, titled ‘My First Trip 2021’, which is slated to conclude on March 29. The influencers will tread different itineraries for six nights and five days, facilitating production of exclusive contents for Kerala Tourism. The images, videos and literature generated by them will be shared on social-media platforms as #MyFirstTrip. They will announce to the world that destinations in God’s Own Country continue to be open for tourists. Kerala Tourism Director V.R. Krishna Teja, IAS, and Biju. B...

प्रोमोशन

Avani launches TikTok channel to inspire trendsetting travellers

AWARA MUSAFIR BUREAU

March 20, 2021705 Views

Avani Hotels and Resorts, one of Southeast Asia’s fastest-growing hospitality brands targeting travellers who are socially conscious, curious about cultures, open-minded and adventurous, has jumped on the #TikTokTravel bandwagon with the launch of its own TikTok channel — @AvaniHotels. TikTok launched the #TikTokTravel challenge as a way to encourage users to upload their best travel memories and share the stories behind them. So far, it has attracted over 32 billion views as cabin-fevered globe-trotters flock to the app in search of inspiring travel-related content while waiting for the international borders to reopen. !function(e,t,c,a){if(!e.fwn&&(a="fwn_script",n=e.fwn=function(){ n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments) },e._fwn||(...

खबरनामाट्रैवल उद्योग

Tripadvisor emerged as top travel intermediary

AWARA MUSAFIR BUREAU

December 14, 20201015 Views

Had 40% growth in influencer conversations on Twitter over last six months The entire travel and tourism value chain has been affected by the COVID-19 outbreak, and travel intermediaries are not an exception. However, American online travel company Tripadvisor, Inc (Tripadvisor) witnessed a 40% growth in influencer conversations during June-November 2020 period on Twitter, which is the highest among the travel intermediaries, reveals GlobalData, a leading data and analytics company. An analysis of GlobalData’s Influencer Platform revealed steady growth in influencer conversations for Tripadvisor and Booking Holdings, whereas Expedia failed to sustain the high spike. Booking Holdings Inc. (Booking Holdings) witnessed 20% growth while Expedia Group, Inc (Expedia Group) saw a decline o...

खबरनामाट्रैवल उद्योग

‘The Marketplace’ is now open

AWARA MUSAFIR BUREAU

October 15, 20201021 Views

An initiative to encourage the industry to support the non-travel businesses started by Indian travel professionals As we face unprecedented global health, social and economic crisis, the travel and tourism industry is among the most affected sectors in light of the COVID-19 pandemic. With a prolonged lockdown imposed almost across the country coupled with domestic and international travel restrictions, for several travel companies it is no longer business-as-usual; pushing them to refocus and change the game plan going forward. With an aim to stand united during such trying times, The Digital Traveller in association with BRANDit, India’s leading multi-specialist Tourism Marketing Agency along with support from Skål International Bombay (144) have launched ‘The Marketplace‘. The Ma...

खबरनामाघटनाएंमध्य प्रदेश

MP tourism to showcase monsoon tourism through influencers

UPENDRA SWAMI

August 14, 2020697 Views

The wait is over and Madhya Pradesh tourism wants to announce it in big way. It has launched a campaign “#IntezaarKhatamHua” to build the confidence and trust amongst the travellers and to keep the audience engaged during the monsoon season by featuring the major monsoon tourism attractions of the destinations like Amarkantak, Panchmarhi, Mandu, Orchha, Tamia, Bhedaghat, and all its National Parks. In the process it also wants to promote state as next big roadtrip and caravan tourism destination. Shiva temple at Bhojpur is a big draw Madhya Pradesh already has some popular monsoon destinations like Mandu and Pachmarhi and this time around after reopening the state borders for domestic tourists in post-COVID-19 lockdown situations, it has also kept buffer zones of all its national pa...