Kerala turned a new milestone in its tourism steeped in resilience, as Kerala Travel Mart (KTM) 2024 concluded on Sunday with a stronger projection of its variety destinations celebrated for their all-weather charm. While wedding and cruise tourism earned focus at the four-day event organized by KTM Society, more than 2,800 buyers and stalls totaling 347 made the 12th edition busiest in the history of the biennial event. By making the proceedings paperless through a software app, authorities stuck to the green protocol that enhanced the international image of the state on the tourism map. The final day witnessed huge rush, as general public visited the venue at Sagara-Samudrika Convention Centre at Willingdon Island in huge numbers from noon. KTM Society, which is now into its s...
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Experts at Kerala Travel Mart have opined that Kerala Tourism will reach a new level if the potential of the state’s plantation region, spread over 7,12,000 hectares, is fully utilised. If the state government supports the diversification of the plantation sector, they feel it will become the hallmark of Kerala tourism. At present, only five per cent of the state's plantation area has been sanctioned for diversification, as these are the most beautiful tourist spots with lush greenery. Jose Dominic, the first president of Kerala Travel Mart Society and head of CGH Earth, described the plantations as the hospitality industry's “gold mine.” “If the tourism promoters are allowed to invest in the plantation sector, it can do wonders,” he said. He also pointed out that the existin...
Read MoreThe second edition of the virtual Kerala Travel Mart (KTM), the flagship event of Kerala’s tourism apex forum KTM Society, will be held from May 9 to 12, seeking to reach out to trade partners, stakeholders and tourists across the world by leveraging digital tools amid a remarkable turnaround in pandemic-hit travel and tourism activities. Tourism Minister P.A. Mohamed Riyas will inaugurate Kerala Travel Mart 2023 (KTM 2023) through videoconferencing on May 9 at 7 pm. Minister for Finance K.N. Balagopal will deliver the keynote address and Minister for Law, Industries & Coir P. Rajeeve will be the Guest of Honour on the occasion. Kerala Tourism Principal Secretary K.S. Srinivas will preside over the opening session where Tourism Director P.B. Nooh will deliver the introductor...
Read MoreKerala Travel Mart (KTM), India’s largest and most sought-after B2B tourism meet, has invited domestic and foreign buyers to interact with 700 sellers across the world during its five-day virtual event next month in a bid to stimulate the state’s tourism sector in the post-COVID scenario. The March 1-5 KTM, which will showcase the excellence and alluring products of the sector, seeks to give a huge impetus to recovery of tourism from the throes of the pandemic that has considerably dulled the sector for a year now but is now in a rebound mode. Registrations can be made at Kerala Travel Mart website and it can be accessed online by the media and visitors as well. The KTM Society, which organises the biennial event, is India’s biggest organisation in the travel and tourism. ...
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