Kerala Travel Mart (KTM), India’s largest and most sought-after B2B tourism meet, has invited domestic and foreign buyers to interact with 700 sellers across the world during its five-day virtual event next month in a bid to stimulate the state’s tourism sector in the post-COVID scenario.
The March 1-5 KTM, which will showcase the excellence and alluring products of the sector, seeks to give a huge impetus to recovery of tourism from the throes of the pandemic that has considerably dulled the sector for a year now but is now in a rebound mode. Registrations can be made at Kerala Travel Mart website and it can be accessed online by the media and visitors as well.
The KTM Society, which organises the biennial event, is India’s biggest organisation in the travel and tourism.
“The virtual conclave seeks to propose a model that can inspire confidence in the stakeholders while carrying out measures towards restoring the growth momentum of tourism in the post-pandemic scenario,” said KTM president Baby Mathew Somatheeram.
All the members of KTM Society will attend the flagship meet that will exhibit the various products and services in Kerala’s tourism sector.
The uniqueness of KTM, as compared to other similar events, lies in the fact that it facilitates online appointments where only one buyer will interact with a seller at a given time. The meetings, fixed in advance, can span as much as 30 minutes. Providing facilities for both texting and video-chats, the appointments also enable the buyers to drop visiting cards and sellers to accept e-brochures.
Another distinctive feature of the KTM is that it focuses solely on one destination, which is Kerala.
Further, the buyers are permitted to interact with their preferred clients. KTM Society facilitates such premiums after verifying the credentials of the buyers.
In the past three months, Kerala has seen an increase in its inflow of tourists amid strict adherence to the COVID-19 protocol. The upcoming KTM seeks to make full use of the government’s stimulus package for the tourism sector.