The new song captures the love for travel and aviation, deepens airlines’ emotional connection with customers and extends its purpose to move people forward in life Cathay has launched its new sonic branding, Song of Cathay — an uplifting, inspirational and journey-like musical composition designed to forge deeper ties with customers and create an auditory expression of its purpose to move people forward in life. Adding a new dimension to Cathay’s already established brand identity, Song of Cathay draws inspiration from its heritage as a leading airline and travel brand. The musical composition, instrumentation and arrangements come together to captivate customers by evoking fond memories of travel, capturing the spirit of adventure, and exuding the warm sense of hospitality t...
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