Saudi Tourism – आवारा मुसाफिर

Saudi engages Indian travel trade with strategic networking

March 4, 2025120 Views

Activates mega initiatives in MICE, GIT & weddings segments • A series of strategic networking events in Bengaluru and Mumbai to engage with Indian travel trade partners • At SATTE 2025, Saudi showcased its exceptional tourism experiences and potential to travel professionals and trade partners. • New initiatives introduced in the MICE, Destination Weddings, and GIT segments to attract the Indian market As Saudi continues to establish itself as a leading global destination, the Saudi Tourism Authority (STA) started the year with a presence at SATTE in New Delhi, reinforcing Saudi’s position as one of the world’s fastest-growing tourism destinations. At this prestigious travel trade event, Saudi showcased its world-class tourism offerings—from rich cultural heritage a...

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‘Spectacular Saudi’ campaign invites Indian travellers to discover the Heart of Arabia

AWARA MUSAFIR BUREAU

September 3, 2024392 Views

● Campaign highlights Saudi’s warm hospitality and unmatched welcome ● Launched pan-India in English, across social media, digital platforms, TV, and OTA channels ● Introduces exclusive packages from 12 trade partners, tailor-made for Indian travellers Saudi’s national tourism brand, ‘Saudi Welcome to Arabia’ has launched its first-ever integrated consumer campaign for the Indian market - ‘Spectacular Saudi’. With a captivating blend of ancient tales and modern marvels, this campaign reveals a side of Saudi that transcends all expectations. Men and women lounging outside multi-storey buildings in Al Balad Launching in English across the country, ‘Spectacular Saudi’ takes viewers on an immersive journey through Saudi’s golden sands, pristine waters, and endless skies, reve...

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Saudi Tourism showcases itself to Indian travel trade

AWARA MUSAFIR BUREAU

September 2, 2024292 Views

STA hosts 4-city networking event to strengthen trade partnerships The Saudi Tourism Authority (STA) recently hosted a series of networking events across four cities in India. The events held in Delhi, Mumbai, Ahmedabad and Kolkata were a part of STA’s ongoing commitment to strengthen partnerships with travel trade and showcase diverse offerings as a top travel destination. The events were strategically designed to cater to the unique interests of each city, providing tailored information, highlighting leisure activities, cultural heritage, corporate travel, and pilgrimage. The series of events kickstarted in Ahmedabad and concluded in Kolkata. In Mumbai, 55 leading travel agents and industry representatives participated, while 50 members of the travel trade associations and ...

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A Saudi Qahwa experience in Bengaluru

AWARA MUSAFIR BUREAU

August 14, 2024338 Views

The Saudi Tourism Authority (STA) recently hosted Brewtopia - A Qahwa Experience for travel trade partners in Bengaluru. This exclusive event, held at Olive Beach this August, welcomed 30 members of travel trade associations, offering them an immersive taste of Saudi’s rich coffee culture. The event aimed to enhance destination recall, promote Saudi coffee as a sought-after souvenir, and fortify trade partnerships through authentic experiences. An insightful presentation on the origins of coffee as a beverage revealed the true home of Arabia as the birthplace of the renowned Arabica bean. Attendees learned about the etymology of the word coffee, tracing back to qahwa, meaning wine of the bean. They also explored how Saudi’s modern coffee culture is deeply rooted in these anci...

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Saudi Tourism Authority hosts experiential perfumery events

AWARA MUSAFIR BUREAU

May 30, 2024332 Views

The fragrances of roses wafted through the air at Essence of Saudi, immersive perfumery workshops held in Mumbai and Delhi hosted by the Saudi Tourism Authority (STA). The events showcased treasures of Saudi fragrances with a focus on the renowned roses from Taif, a city known for its perfumeries. It offered guests a unique opportunity to delve into the rich olfactory heritage of Saudi, the true home of Arabia. Over 60 guests, including luxury travel trade partners, top online travel agents, wholesalers, media, influencers, and travel bloggers, attended the workshops, a first-of-its-kind activation by STA across markets. Guided by expert perfumers, participants immersed themselves in the aromatic world, learning about the cultural significance of fragrances and the art of perfume-m...

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Saudi tourism recognises India as top source market

AWARA MUSAFIR BUREAU

February 7, 2024539 Views

Makes third consecutive appearance at OTM; 50% surge in visitation from India since 2022 • This year, the Saudi Tourism Authority (STA) returns with a stronger delegation, comprising key stakeholders such as DMOs, DMCs, Hotels, Tour Operators and Airlines Saudi Tourism Authority (STA) is all set to participate in the upcoming edition of Outbound Travel Market (OTM), scheduled from February 8-10 at the Jio World Convention Centre in Mumbai. The event serves as a platform focused on strengthening ties between the travel trade and key stakeholders from the world’s fastest-growing tourism destination. STA’s continued presence at OTM Mumbai is a testament to its burgeoning tourism industry. A delegation comprising 20 key Saudi stakeholders and prominent associates from various secto...

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Saudi Tourism launches ‘Saudi, Welcome to Arabia’ campaign

AWARA MUSAFIR BUREAU

January 29, 2024546 Views

“Go Beyond What You Think” invites a global audience spanning two continents and multiple channels, to discover the delightfully unexpected in Saudi International football icon and Saudi Tourism Ambassador, Lionel Messi challenges misconceptions in latest global campaign Visitors and locals encouraged to #ShareYourSaudi on social channels From diverse destinations, events, entertainment and trailblazing Saudi females, the warm Saudi welcome and unmatched hospitality are visible throughout Campaign builds on UN Tourism “Tourism Opens Minds” Initiative aimed at inspiring tourists to expand their horizons when selecting travel destinations Saudi’s national tourism brand ‘Saudi Welcome To Arabia’ has kicked off another global marketing campaign featuring football legend and S...