Star Alliance launches a new brand campaign, Capturing the flow of seamless collaboration Star Alliance, the world’s largest airline alliance, has launched its latest brand campaign titled “Rhythm of Excellence”, spotlighting the seamless coordination that powers its network of 25 world-class member airlines. The campaign captures the distinctive flow of a Star Alliance interline journey — where a traveller flies across multiple Star Alliance member airlines with a single booking. From check-in and baggage to lounge access and loyalty benefits, the campaign celebrates the behind-the-scenes harmony that makes this kind of travel feel effortless. For over 27 years, Star Alliance has been a brand with global recognition silently enabling effortless interline journeys for m...
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