Latest WTTC report offers guidance for businesses looking to close the say-do-gap The World Travel & Tourism Council (WTTC) unveiled its latest report today, exploring the critical gap between travellers’ desire for sustainable options and their actual behaviour. Launched at FITUR 2025, Madrid, the report Bridging the Say-Do Gap: How to Create an Effective Sustainability Strategy by Knowing Your Customers was developed in collaboration with WTTC knowledge partner YouGov. The report explores the disconnect between what travellers say about sustainability and the choices they ultimately make. It provides actionable guidance to Travel & Tourism businesses on how they can address this gap by offering solutions that make sustainable travel both more accessible and more att...
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Miral’s Sustainability Strategy outlines major initiatives to achieve Miral’s goal of becoming the region’s benchmark for LET sustainability by 2030. The strategy builds upon a legacy of its ongoing commitment to responsible entertainment. The strategy ensures a comprehensive approach to protecting the environment, well-being of employees and the sustainable growth of the business. Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, has unveiled its comprehensive Sustainability Strategy across the group, a milestone in Miral’s ongoing environmental and social commitment. It outlines Miral’s ambitions to become a regional benchmark for sustainable leisure, entertainment, and tourism (LET) experiences by 2030. Building on years of experience in...
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