AI is driving market evolution and rising disposable income boosting revenue With the rise of easy internet access and widespread smartphone usage, consumers now rely on online reviews to plan their adventure holidays. This trend significantly benefits the travel industry, enabling travelers to research and book adventure activities with confidence. Online portals provide essential information, including testimonials, destination images, and weather reports, making it easier for travelers to make informed decisions. The availability of maps, guides, and food and lodging options further enhances the convenience. Overall, the online review system is a key trend driving the growth of the adventure tourism market. The Global Adventure Tourism Market size is estimated to grow by USD 5.78...
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# Strong travel growth spurred rise in sector investment in 2022 # Asia-Pacific and Africa see investment up 161% in 2022 over 2000 The World Travel & Tourism Council’s (WTTC) Travel & Tourism Economic Impact 2023 Global Trends Report has revealed an encouraging resurgence in Travel & Tourism investment, overcoming pandemic setbacks and signalling a strong return to growth. From 2010 to 2019, investment grew steadily at 4.3% CAGR, growing from $754.6BN in 2010 to $1.1TN in 2019, or 4.5% of all economy-wide investment. COVID-19 hit hard, leading to a 24% decline in 2020 and a further 8% in 2021. However, 2022 marked a turning point. Spurred by the global phenomenon of pent-up demand, Travel & Tourism investment surged to $856BN, up 11.1% from the previo...
Read MoreGlobal tourism to recover from pandemic by 2023, post 10-year growth spurt
Expected to create nearly 126 million new jobs within the next decade, says WTTC report The global travel and tourism sectors are projected to return to pre-pandemic levels in 2023 and grow at a rate that will outpace global gross domestic product (GDP) growth, the World Travel and Tourism Council (WTTC) said on Thursday. The industry is expected to post an annual average growth rate of 5.8% from 2022 to 2032 versus the 2.7% increase in global GDP, and create 126 million new jobs, WTTC said in a report released during the industry group's conference in Manila. Report reveals the Travel & Tourism sector is expected to create nearly 126 million new jobs within the next decade. FILE PHOTO: A partially underwater shot shows the waters at the beach of Maya Bay as Thailand reopens ...
Read MoreNiche Tourism is now recognized across the entire industry with many companies looking to differentiate their brand from others. Niche tourism has many synergies with the experience economy because niche tourists are constantly searching for engaging and unique experiences which match their interests. In recent years, mainstream holiday providers have identified niche tourism as a potential growth area. Subsequently, niche tourism is no longer confined to small independent companies. Niche tourism within the travel industry can no longer be considered ‘small’. With a growing global middle class and better-educated population, particularly in developing and densely populated countries in the APAC region, more tourists seek more wholesome, immersive, and fulfilling touristic experiences....
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