SOTC Travel launches website in three regional languages In a strategic initiative to target the high potential market of Regional India-Bharat, and cater to the evolving digital savvy language segments, SOTC Travel, a leading omnichannel Travel and Tourism Company launched its website in three regional languages - Hindi, Gujarati and Tamil, in addition to English. This initiative enables the Company to enhance its regional connect by offering customers their language of choice as a content interface for its range of products and services. The Company’s recent India Holiday Report – May 2023, indicates that 60% of its customers from India’s tier 2-3 markets are displaying significant travel desire. Strong travel intent, high disposable income, combined with aspirational value ...
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