With the latest UN Tourism Data showing that the sector is on track to reach 96% recovery of pre-pandemic numbers by the end of the year, the 122nd Session of the Executive Council looked to the future, with investments and innovation high on the agenda. The Session welcomed representatives of 47 countries, including 21 Ministers and Vice-Ministers of Tourism, alongside key strategic partners from the private sector, civil society and international finance. Opening the session, UN Tourism Secretary-General Zurab Pololikashvili welcomed the example set by Colombia in "betting on tourism" to provide a better future for the country, including for previously-marginalized groups. He said: "Colombia has chosen to invest in tourism, not in weapons or war, and as the only country to have hoste...
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Discover the 55 new Best Tourism Villages by UN Tourism where rural communities are shaping the future of sustainable travel Rural destinations consolidate their position as key players in sustainable tourism and community development as UN Tourism announces its Best Tourism Villages 2024. In this fourth edition, 55 villages from all regions received the recognition, chosen from over 260 applications from more than 60 UN Tourism Member States. Another 20 villages were chosen to join the Upgrade Programme. “Tourism is a vital tool for inclusion, empowering rural communities to protect and value their rich cultural heritage while driving sustainable development,” said UN Tourism Secretary-General Zurab Pololikashvili. “The Best Tourism Villages initiative not only recognizes the r...
Read MoreUN Tourism, UN-Habitat, and UNESCO came together at the World Urban Forum to host a side event under the theme Urban Tourism: Policies and Governance for More Sustainable, Inclusive, Creative, and Resilient Cities. From the interconnection of their mandates, this is the first time that three UN Agencies join forces at the World Urban Forum to stimulate dialogue and call for cooperation to help drive sustainable urban tourism. The event builds upon the innovative and successful partnership between UN-Habitat and UN Tourism. The agencies organized, with the support of the Basque Government, an Expert Group Meeting on Advancing Sustainable Urban Tourism: Tools for promoting good practices in cities and territories" (Bilbao, 21-22 March 2024) where UN agencies including ...
Read MoreUN Tourism, in collaboration with the Ministry of Culture, Sports, and Tourism of Vietnam, will convene global and local leaders, policy makers, and industry pioneers for the First Conference on Tourism for Rural Development (Hoi An, Vietnam 9-11 December). The Conference will bring together representatives from national and local governments, international organizations, and the private sector to showcase around a shared vision for tourism as a catalyst for rural upliftment and inclusive development. Centered on empowering local communities, it will showcase best practices and strategies designed to create enduring, positive change. Sessions will explore how equitable tourism can generate jobs, safeguard cultural and natural resources, and foster social inclusion, with particular em...
Read MoreCOP29 to feature thematic day on climate change and tourism for the first time
Tourism’s place in global climate action will be center stage on 20 November at COP29 in Baku, Azerbaijan, as part of the COP29 Presidential Initiatives. This achievement was welcomed by the G20 Tourism Ministers Meeting in Belem, Brazil. For the first time, the UN Climate Change conference of the parties will welcome Tourism Ministers, placing the sector firmly within the COP29 Action Agenda and providing a high-level platform for dialogue – at the initiative and joint leadership of the State Tourism Agency of the Republic of Azerbaijan and the World Tourism Organization (UN Tourism). This achievement reflects the leading role played by UN Tourism in a shift for a science-based approach to guide the sector on tourism climate action, and builds on the efforts of the Glasgo...
Read MoreKick-off in Madrid: 3rd World Sports Tourism Congress set to unite global leaders
The third edition of the World Sports Tourism Congress (WSTC), organised by UN Tourism and the Government of the Region of Madrid, returns on 28 and 29 November at the famous Santiago Bernabéu Stadium. For two days, under the theme "Tourism and Sport Creating a Lasting Legacy for Destinations", the congress will bring together leading personalities from the worlds of sport and tourism to share innovative ideas, best practices, and knowledge on the subject, including its economic impact, its contribution to the Sustainable Development Goals (SDGs) and strategies to effectively promote destinations through sport events and sponsorships. Sports Tourism has the potential to drive social, economic, and environmental initiatives, accelerate development, and create a lasting positive...
Read MoreThe World Travel Market Ministers Summit, in collaboration with UN Tourism and the World Travel & Tourism Council (WTTC), returned to focus on the growing importance of Artificial Intelligence for the sector. The Summit featured contributions from Ministers of Tourism from diverse destinations. Taking to the floor in London were Ministers representing more than 20 countries. Providing the voice of the private sector, leaders from Expedia, HBX Group, JTB Corp and SITA, highlighted the importance of enterprise and public-private partnerships. Opening the timely debate, UN Tourism Executive Director Natalia Bayona said: “The tourism sector needs to be prepared to make better decisions with the help of generative Artificial Intelligence. Tourism has the ability to create unique st...
Read MoreThe Nature Positive Tourism Partnership (NPTP), made up of the World Tourism Organization (UN Tourism), the World Travel & Tourism Council (WTTC), and the Sustainable Hospitality Alliance (the Alliance), will address world leaders at the UN Biodiversity Summit (COP16) in Cali, Colombia, as it continues its drive to halt and reverse biodiversity loss by 2030. Officially launched at COP15 in 2022, the Nature Positive Tourism Partnership brings together key tourism stakeholders, including policymakers and leading private sector players in travel, tourism, and hospitality. The NPTP will call on governments to engage strategically with the global Travel & Tourism sector in order to achieve the Global Biodiversity Framework (GBF) targets. Showcasing tourism’s biodiversity su...
Read MoreA new report by Amadeus in collaboration with UN Tourism reveals continued growth in demand for travel to destinations across the Americas, despite economic and geopolitical challenges. North America continues to be the most popular and searched for destination in the Americas, seeing 13% growth in September to December compared to the same period last year. Central America has seen similar growth (12%) as travelers look for sun. The third report in the series, Travel Insights: Focus on Americas, September to December 2024, highlights the top travel trends for the region and is designed to support National Tourism Administrations (NTAs) and National Tourism Organizations (NTOs), Destination Management Organizations (DMOs) and private sector companies to drive tourism in their regi...
Read MoreTourism leaders from both Africa and the Americas have jointly committed to working together to make the sector a pillar of collective sustainable and inclusive development across both continents. The “Punta Cana Declaration” was adopted at the conclusion of the very first joint meeting of UN Tourism’s Regional Commissions for Africa and the Americas and followed two days of shared dialogue around the key themes of education and investments into the sector. Recognizing the historic ties between the two regions, as well their unique and complementary cultures, the Summit served as a landmark platform for strengthened cooperation, capitalizing on innovation, education, investments and creative industries for the future development of tourism. Welcoming around 200 high-level part...
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