UN Tourism – Page 3 – आवारा मुसाफिर

UN Tourism and WTCF advance data-driven approach to city tourism

March 7, 2024327 Views

UN Tourism and the World Tourism Cities Federation (WTCF) have launched a new report highlighting the need to measure the social and environmental impact of tourism on urban destinations. The report assesses into the current situation and challenges of tourism data at the city level. The analysis will help advance the creation of global database of urban tourism, enabling better understanding and benchmarking of its size and value, both globally and by region. More and better data needed The new report provides an overview of the current situation of tourism data collection and reporting in 22 destinations in Africa, the Americas, Asia and the Pacific, Europe and the Middle East. The study: Identifies existing indicators and relevant data, highlighting the efforts taken to...

खबरनामाट्रैवल उद्योग

UNWTO now becomes “UN Tourism”

AWARA MUSAFIR BUREAU

January 24, 2024530 Views

The World Tourism Organization (UNWTO) has entered a new era with a new name and brand: UN Tourism. With this new brand, the Organization reaffirms its status as the United Nations specialized agency for tourism and the global leader of tourism for development, driving social and economic change to ensure that “people and planet” are always center stage. To achieve this goal, UN Tourism engaged the services of Interbrand, the leading global branding agency. Interbrand successfully translated the Organization’s renewed vision for tourism into a new visual identity and brand narrative. This involved renaming the Organization, transitioning from UNWTO to UN Tourism. At the same time, a new brand narrative was meticulously crafted, one that seamlessly aligns with UN Tourism’s centra...