UNWTO has further advanced its focus on investments in a more resilient and sustainable tourism by strengthening its cooperation with both the international community and with the private sector. In this context, UNWTO has joined the World Investment for Development Alliance (WIDA). As part of the Alliance, UNWTO will work to enhance both the level and effectiveness of investment in the sector with the aim of supporting and accelerating the implementation of the Agenda 2030 and its Sustainable Development Goals. UNWTO Secretary-General Zurab Pololikashvili says: “Investment is all too often the missing ingredient for turning our shared plans for a more sustainable, inclusive and resilient tourism sector into reality. UNWTO is proud to join the World Investment for Development Allian...
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The Government of Mallorca, Consell de Mallorca, and the Mallorca Tourism Foundation and UNWTO have hosted the second edition of the Sustainable Destinations Summit, gathering leading experts, organizations and companies to share best practices and perspectives on environmental, social and economic sustainability in destinations. The Summit emphasized tourism as a force for good, with momentum building towards a regenerative and nature-positive future. UNWTO and the Government of Mallorca welcomed more than 400 delegates at this year's event, which showcased the latest developments in sustainability for destinations. Discussions highlighted the interdependence of tourism on natural and cultural resources and the potential mutual benefits, while also providing unique first hand perspe...
Read MoreUNWTO emphasized tourism’s commitment to contributing to the acceleration of SDG6 on Water and Sanitation At the United Nations 2023 Water Conference, the World Tourism Organization (UNWTO) provided substantial inputs, underscoring the role of tourism in safeguarding water resources and contributing to the acceleration of Sustainable Development Goal 6, to "Ensure access to water and sanitation for all", and to the wider 2030 Agenda for Sustainable Development. Emphasising the sector-wide determination to do more, UNWTO joined tourism stakeholders in committing to the Water Action Agenda, a major outcome document of the UN 2023 Water Conference and collection of all water-related voluntary commitments. In New York, UNWTO was joined by the Government of Austria to host a specia...
Read MoreUNWTO Best Tourism Villages ceremony at AlUla Tourism importance for rural development was the message at the heart of the Best Tourism Villages Ceremony. The initiative is one of the pillars of UNWTO Tourism for Rural Development Programme. Every year, Best Tourism Villages by UNWTO recognizes destinations which stand out for their commitment to sustainability in all its aspects - economic, social and environmental - and the preservation and promotion of community-based values. Alongside the ceremony itself, the First Annual Meeting of the Best Tourism Villages Network, a platform for sharing of knowledge and experiences, was held. During the meeting, the villages discussed their challenges and opportunities as well as their workplan for the coming year. "It is a ...
Read MoreNew UNWTO report to support climate action in the tourism sector UNWTO has released a new report highlighting the progress that global tourism has made in measuring greenhouse gas emissions as well as the challenges the sector still faces. As more and more organizations make commitments through the Glasgow Declaration on Climate Action in Tourism and engage in measurement towards target setting and decarbonization, it will become increasingly important that the tourism sector reaches consensus over how it approaches measurement, and that the methodologies and tools are in place to facilitate the rapid and urgent acceleration of engagement. These tools will be needed to engage and mobilize the sector, but also to track its essential progress towards the commitments it has made for 20...
Read MoreUNWTO celebrates official opening of ITB Berlin Tourism is on track to achieve full recovery this year and ready to deliver on its potential as a pillar of peace and sustainability, UNWTO has told sector leaders at ITB in Berlin. As the leading tourism trade fair celebrates its first in-person event since 2019, UNWTO data shows that more than twice as many people travelled internationally in January as they did at the start of last year. According to UNWTO Secretary-General Zurab Pololikashvili, the message is clear: "Tourism always comes back", and the return of ITB, alongside the recent re-opening of China, is clear proof of renewed confidence in international travel. Building a better tourism Secretary-General Pololiksahvili was invited to be part of the official ...
Read MoreLeading a high-level delegation to the city of Hangzhou to join in the official re-opening, UNWTO Secretary-General Zurab Pololikashvili, warmly welcomed the lifting of travel restrictions as a major boost to economic growth and social opportunity both in Asia and the Pacific and globally. According to UNWTO data, the pandemic cost destinations worldwide a combined US$270 billion in Chinese outbound tourist spending in 2020 and 2021 alone. The re-opening of borders therefore represents “the moment the world has been waiting for”, Pololikashvili noted. The UNWTO Secretary-General is the first UN Head of Agency to visit China since restrictions were lifted. China’s Minister of Culture and Tourism Hu Heping welcomed UNWTO’s support throughout the pandemic and for joining the official re-o...
Read MoreThe first meeting of the G20 Tourism Working Group to be held under the Indian Presidency placed the focus on the sector’s role in in advancing the 2030 Agenda. UNWTO is working as the knowledge partner to the Presidency to deliver the Goa Roadmap for Tourism as a Vehicle for Achieving the SDGs. This week's meeting, held in the Rann of Kutch (7-9 February), featured as well a side event dedicated to rural tourism for community development and poverty alleviation. Here, UNWTO shared its recently launched Tourism for Rural Development Programme, including the Best Tourism Villages Initiative. The side event was an opportunity to highlight opportunities for rural tourism, including new consumer behaviors and growing interest in new destinations. The meeting also explored the main chall...
Read MoreYucatán in Mexico joins UNWTO network of sustainable tourism observatories
UNWTO has welcomed Yucatán’s Tourism Observatory into its International Network of Sustainable Tourism Observatories (INSTO). The Yucatán Tourism Observatory was established in 2018 to generate and manage information around tourism development. This work has identified key challenges and opportunities and so led to the design of relevant policies aimed at supporting the destination’s overall sustainable development, thereby increasing its competitiveness. Joining the INSTO Network will help Yucatán manage tourism development in a responsible and sustainable manner, taking a holistic view in developing adequate and innovative strategies for “rethinking” tourism. UNWTO Secretary-General Zurab Pololikashvili said: “In this time of rethinking tourism, measurement is increasingly importa...
Read MoreAfter stronger than expected recovery in 2022, this year could see international tourism arrivals return to pre-pandemic levels in Europe and the Middle East. Tourists are nonetheless expected to increasingly seek value for money and travel closer to home in response to the challenging economic climate. Based on UNWTO's forward-looking scenarios for 2023, global international tourist arrivals could reach 80% to 95% of pre-pandemic levels this year, depending on the extent of the economic slowdown, the ongoing recovery of travel in Asia and the Pacific and the evolution of the Russian offensive in Ukraine, among other factors. All regions bouncing back According to new data UNWTO, more than 900 million tourists travelled internationally in 2022 – double the number recorded in ...
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