Top 10 ski resorts on social media also include Gulmarg in Kashmir
With Christmas and New Year’s Eve almost here, millions of people are now planning their holidays. Skiing vacations, however, don’t come cheap, especially at big resorts where, along with accommodation and food, tourists need to pay for ski passes, lifts, equipment, and often insurance. For those who are looking for inspiration and a vacation that won’t break the bank, here is a compiled list of the most viral ski resorts right now. The team at Bonus Insider also checked their prices and looked at essential information such as the length of the ski slopes and the number of ski lifts they have.
Researchers crawled TikTok and Instagram to create a list of the most popular ski resorts this winter and they found that most of the trendy places right now are, as expected, in Europe. But some of the most underrated, unique, and newly viral ski resorts are located in the most unexpected of places, with one on the California-Nevada border, and another in southern Africa.
From a comprehensive list of 50 trending skiing destinations on TikTok and Instagram, researchers have meticulously filtered and curated the top 10.
Among the most interesting places are Bansko, a resort on the Bulgarian Pirin Mountain, and the ski resort Gulmarg, which lies in a valley in the Pir Panjal Range of the Indian Himalayas. Also, a surprise entry, AfriSki Mountain Resort in Lesotho, stole the spotlight even though it ranks 16th in terms of social media popularity.
According to research, Courchevel in the French Alps is the most popular skiing destination on social media. Videos with the #courchevel hashtag on TikTok have amassed more than 450 million views on the platform, while on Instagram, the resort has been mentioned in roughly 523,500 posts.
These are the top 10 most viral ski resorts on TikTok and Instagram right now:
Here are a few key takeaways from the report:
– Courchevel in Les Trois Vallées, France, is the most popular ski resort on social media, with 453.8 million TikTok views of the #courchevel hashtag and over 520k posts on Instagram
– Canada’s Lake Louise Ski Resort is the second-most viral ski resort on social media right now, with 362.7 million views on TikTok and nearly 1.2 million Instagram posts.
– Zermatt in Switzerland ranks third on the list, followed by the indoor ski park Ski Dubai. Zermatt is the most shared ski resort on Instagram, however.
– Les Quatre Vallées, Switzerland, is the largest resort in terms of the length of the slopes. It offers 412 km of slopes, as well as 45 ski lifts
– The Gulmarg Resort is the most affordable viral ski resort in our top 10, charging only INR 1900 (€20.78) for a day ski pass. It is also the highest ski resort in the world
For this research, team checked TikTok and Instagram hashtags used for mentioning and tagging ski resorts. From the initial list of 50 resorts, was compiled a list of 10 destinations, with the most fans, and the biggest audience, on social media platforms. Researchers also looked at data on the SkiResorts website and the official websites of the resorts where tourists can purchase tickets and day, or season, passes.
The list of fifty ski resorts is by no means exhaustive; another fifty resorts could have been included and there would still be places missing. Some famous European resorts, for instance, were replaced by little known destinations in Europe, Asia, and Africa. And, much to surprise, some of them turned out to be more popular on social media than much talked-about resorts in Austria or the in United States, for instance.