Launches nationwide promotional campaigns to lure tourists post the pandemic curbs Buoyed by a clutch of innovative tourist-friendly projects launched in the post-COVID phase, Kerala Tourism will roll out aggressive promotional campaigns across the country, targeting diverse segments ranging from family holidayers to working professionals, from adventure-seeking backpackers to honeymooners. The campaigns to ramp up the state's tourism and hospitality industry will be based on a variety of themes such as Long Stays, Homestays, Drive Holidays and ‘Change of Air’ besides new products like Caravan Holidays. In order to promote the state as a safe and glamorous honeymoon destination, Kerala Tourism has launched micro video songs to lure honeymooners from India and abroad. The musi...
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God’s Own Country gets first caravan park in scenic Vagamon Kerala is set to have around 353 caravans and 120 caravan parks as part of Keravan Kerala, the government’s caravan tourism initiative, giving a major thrust to the post-pandemic revival of tourism and enhancing the state’s reputation as a global destination, Tourism Minister P.A. Mohamed Riyas said on Friday. “Already potential investors have registered, evincing interest in setting up 120 caravan parks, while 353 entrepreneurs have registered for running caravans in the state,” the Minister said while inaugurating the state’s first Caravan Park at the scenic Vagamon in this hill district. Tourism Minister of Kerala, PA Mohamed Riyas speaking after inaugurating Kerala's first Caravan Park, Karavan Meadows, at Vagamon de...
Read MoreKerala's first Caravan park is all set to come up in Vagamon, a scenic hill station located in Idukki district. The park, as part of the state government's new Caravan Tourism policy, would be thrown open to travellers on February 25, state Tourism Minister P A Mohammad Riyas said on Thursday. He said Caravan Tourism was introduced by the state Tourism department as a safe means for holidaying at a time when people are unable to step out or travel due to the outbreak of COVID-19. FILE PHOTO: Vagamon is a very popular tourist destination in Idukki. "Each traveller wishes for safe journey, accommodation and food these days. The Caravan Tourism project is a great hope and opportunity for people who have been unable to travel and forced to stay indoor for a long time," Riyas said ...
Read MoreIn the words of Ibn Battuta, travelling leaves you speechless and then turns you into a storyteller. His wisdom teaches us that it is travelling that keeps our innate desires alive, waking up a world of words and images within us. It's when we traverse the boundaries of our hometowns, our states and our country, that we touch the lives of people we have never met. We then realise how small the world was for us before. Mankind's wanderlust that began many centuries ago was perhaps triggered by this realisation. Today, as we celebrate the National Tourism Day in the midst of the pandemic's third wave, it's time to reflect on how our ways of travel has changed. Tourists now travel not for leisure alone and are keen to explore the history, culture and the food diversity of places they ...
Read MoreSeeking to put the ancient port town of Beypore on the global experiential tourism map, Kerala Tourism Minister P A Mohamed Riyas on Sunday inaugurated a comprehensive Responsible Tourism (RT) project to showcase its panoramic water-front settings, history and culture before the world. Riyas said promoting experiential tourism that simultaneously helps increase footfall, supports the local community and preserves the environment, culture and heritage is on the government's agenda. "Our perspective on tourism is that the state should offer a novel and refreshing experience to visitors. It should also bring benefits to the local communities without upsetting their day-to-day life. This is why the government is giving high priority to the projects of the RT Mission. The RT model of...
Read MoreThe Aymanam Model Responsible Tourism Village Project won Kerala Tourism (KT), the World Travel Market’s ‘Indian Responsible Tourism One To Watch’ award, fetching global attention to the riverine location near Kottayam in the state. Meenachil River, Kottayam, Kerala Kerala Tourism Director Krishna Teja, IAS, received the honour at the ongoing WTM in London in the ‘High Speed Diversification’ category for tourist activities spanning two years ending on March 31, 2020. The award-winning project functions under KT’s Responsible Tourism Mission, which was formed four years ago as a nodal agency by the Kerala government. The project won the WTM recognition 14 months after Kerala Chief Minister Pinarayi Vijayan declared Aymanam as a model RT village. The award comes after the village f...
Read MoreLatching on to ‘Keravan Kerala’ project, BharatBenz rolls out custom-built caravans
Giving a major impetus to ‘Keravan Kerala’, the state government’s unique initiative to promote stakeholder-friendly Caravan Tourism, auto major BharatBenz has rolled out a spanking new and features-laden vehicle, which is the first of its kind in the coach industry for the tourism sector. The customized stylish vehicle, equipped with all the trappings for a smooth ride and comfortable stay, was jointly launched by Tourism Minister P A Mohamed Riyas and Transport Minister Antony Raju at a function in the city. Speaking on the occasion, Riyas said “Caravan Tourism is going to provide the much-needed energy to the relentless efforts of Kerala Tourism to explore the unexplored destinations. This initiative will set a new trend in experiential tourism in the state.” Kerala Tourism Mi...
Read Moreहाउसबोट टूरिज्म के बाद केरल पर्यटन के लिए अगला महत्वपूर्ण कदम कोरोना महामारी के बाद क दौर में पर्यटकों की मांगों और प्राथमिकताओं को देखते हुए केरल ने बुधवार को एक व्यापक 'कारवां टूरिज्म पॉलिसी' की घोषणा की। तमाम हितधारकों के अनुकूल यह नीति पर्यटकों को सुरक्षित, उनकी जरूरत के अनुकूल और प्रकृति के बीच एक सुकून भरी यात्रा का बेहतरीन आनंद और अनुभव प्रदान करने के उद्देश्य से बनाई गई है। कारवां ऑपरेटरों को आकर्षक निवेश सब्सिडी प्रदान करने वाली इस नीति का शुभारंभ करते हुए केरल के पर्यटन मंत्री पीए मोहम्मद रियास ने कहा, “यह राज्य में लगभग तीन दशकों में हाउसबोट पर्यटन के बाद सबसे बड़ा और आदर्श बदलाव है। गौरतलब है कि हाउसबोट पर्यटन ने पर्यटकों को एक अनूठा अनुभव प्रदान किया और राज्य को एक प्रमुख वैश्विक पर्यटन स्थल के रूप में स्थापित किया।” रियास ने यहां इस सिलसिले में आयोजित संवाददाता...
Read MoreKerala Tourism Minister P A Mohamed Riyas on Tuesday launched the Kerala Agri Tourism Network-Farm Tourism as a major initiative of the globally-acclaimed Responsible Tourism project of the state to ensure monetary benefits to agricultural community by linking farming activities with tourism. The Minister also inaugurated a state-level training programme to create trained manpower to strengthen farm tourism and impart an added impetus to the tourism sector in the post-Covid phase. On the occasion, he said Kerala Tourism will be teaming up with local self-government institutions across the state to identify 500 new destinations in five years. The Responsible Tourism Mission has a key role in achieving this target. "Tourism projects of Kerala are largely meant to bring benefits...
Read MoreWant to make its bio-bubble tourism to be a role model for country Setting a role model for the entire country in insulating tourists from Covid-19 to the maximum, Kerala has rolled out an efficient and meticulous Bio-bubble model to create protective layers of mostly inoculated service providers to receive and host tourists. Bio-bubbles are sanitized, safe and secure environments, where people within them, likely to come into contact with tourists, are vaccinated. The protective ring of the Bio-bubble will see that tourists landing in any airport in Kerala meet only vaccinated ground staff. From the airport they can drive to their chosen destinations in cabs, provided by accredited tour operators, whose drivers are all vaccinated. The same goes for the hotels, resorts or hom...
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